by Chelsea Alves November 14, 2015November 14, 2015 A welcome email is one of the most important aspects of email marketing. Your welcome email sets the tone for the relationship you plan to build with your new supporters and helps engage them in your mission. And when done correctly, a welcome email makes recipients feel … Continue reading 8 Tips for Writing an Effective Welcome Email
by Tali Chen November 13, 2015November 13, 2015 Writing effective lead nurture emails is as much craft as it is art, and as with any craft, the key to doing it better is repeatedly doing it. And again, and again. There’s a reason why we’re seeing above average email response rates in virtually all our … Continue reading 4 Approaches for Writing Effective Lead Nurture Emails
by Jonathan Yefet November 13, 2015 Follow @DirectIQNovember 13, 2015 Email is consistently the best digital marketing channel for marketers – so it comes as no surprise that email is preferred 70% of the time by consumers as their choice of communication between them and businesses/brands. That said, an awesome new infographic by the folks … Continue reading Why Email Marketing Is So Effective [Infographic]
Govind AgarwalOctober 26, 2015 Now that the designing of the site has been completed, your job is done, right? Wrong. In fact, it has just begun. Your beautifully designed site with menus and submenus is nothing but a page unless it is accessible via the World Wide Web. This is achieved only when you get … Continue reading 11 Effective Ways Of Doing Local SEO
Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing
Scott SimsOctober 20, 2015 A few years ago, you could’ve easily managed three or four social networks without any problem. Today it’s a bit trickier – there’s more competition out there than ever before and people are paying less attention to your brand’s messages. The best way to get customers to pay attention and to … Continue reading 7 Habits of Highly Effective Social Media Managers
Scott SimsOctober 19, 2015 Social media is advantageous for all departments within an organization. From sales and customer support to public relations and business development, all departments can obtain valuable information from social media. However, the full value of this information won’t be discovered by simply creating social media accounts. The information has to be … Continue reading 3 Components of An Effective Social Media Management Platform
Dan ShewanOctober 14, 2015 Whether you’re preparing to send an email blast or running a paid search campaign, your calls to action can make or break the success of any digital marketing initiative. A persuasive, compelling call to action (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than … Continue reading 4 Ways to Make Your Call-to-Action Buttons More Effective
Christine MarinoOctober 12, 2015 What characterizes a good onboarding plan? The quality of training? The success rate? Whatever factors you deem relevant to its outcome, an effective onboarding plan has some pretty specific results. Take a look at the 10 benefits you’ll reap from using an effective onboarding plan. 1. Shorten the learning curve and … Continue reading 10 Benefits You’ll Reap from Using an Effective Onboarding Plan
Laura WakehamOctober 5, 2015 Most of us own a social media profile, whether we post the odd ‘tweet’, ‘like’ a few comments on Facebook or regularly update our LinkedIn profile. From sharing thoughts, photos and videos with friends and relatives, social media has become an essential method of sharing marketing insights and a huge part … Continue reading Social Media as a Effective Marketing Tool
