Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your revenue. Mary Wallace on July 19, 2016 The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. … Continue reading 6 keys to more effective email marketing
by Maddie Cary July 13, 2016July 13, 2016 PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance getting all of our tactical work done when comparing the time we spend living … Continue reading 3 Ways to Run More Effective Client Meetings
by Jarrick Cooper July 11, 2016July 11, 2016 Are you thinking about purchasing an email list? I get it, your sales team is hungry for leads and you have to do what it takes to fill the funnel. This could potentially be a growth hack for your business, right? Well, that depends. Although it might … Continue reading Are Purchased Email Lists Too Dangerous to be Effective?
by John Nemo July 10, 2016 Follow @JohnNemoPRJuly 10, 2016 Here’s a fast and efficient way to both personalize AND automate your invitations when connecting with potential customers on LinkedIn! Dale Carnegie said it best: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” When you … Continue reading The Easy (and Insanely Effective) Way to Connect with Customers on LinkedIn
by Sandra Hess July 2, 2016July 2, 2016 In a race to recruit and hire top talent job candidates, many employers are turning to an array of talent acquisition tools to help them filter through their candidate pools during the employee selection process. But which talent assessment tools are the most accurate in terms of … Continue reading 6 Talent Assessment Tools, Ranked From Most To Least Effective
by Zen Cachola June 30, 2016June 30, 2016 Social Selling is an engagement game. To be effective, you need to think like Nir Eyal, author of “Hooked.” Apps like Tinder, Snapchat and Instagram all have ‘The Hook Experience’ in common. The Hook Experience refers to the model of manufacturing desire with four repeating steps: Investment … Continue reading 3 Effective Social Selling Habits that Influence Prospects
by Paige Weiners June 29, 2016June 29, 2016 In the world of SEO, links are fairly important. Links amassed to websites, along with a series of other SEO tactics, have a significant effect on how prominently a brand will appear in search engine rankings, and subsequently impact how much organic traffic the site will garner … Continue reading Building a Backlink Profile: 3 Effective Ways to Garner Links Back To Your Website
by VerticalResponse June 29, 2016 Follow @VR4SmallBizJune 29, 2016 If your marketing department has launched a newsletter campaign, congratulations! Strategically created newsletters are among the most popular ways for today’s marketers to disseminate information. In fact, it’s so effective that 64 percent of marketing specialists worldwide use this tactic to connect with their customer base. … Continue reading Read All About It! 7 Steps to An Effective Email Newsletter
by Mickie E Kennedy June 15, 2016 Follow @ereleasesJune 15, 2016 Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what … Continue reading 5 Tips for Effective Email Newsletters
by Alex Glusman June 7, 2016 Follow @AlexGlusmanJune 7, 2016 Your ad may be eye-catching and informative enough to get you clicks, but what percentage of those clicks are converting into clients after they arrive at your website? Web marketing requires connecting the dots between your ads and landing pages to avoid losing consumers in … Continue reading 10 Tips to Create Effective Landing Pages for Google AdWords
