By Lori Wade September 9th, 2016 Suppose you are a prolific blogger with extremely high-quality writing. Your posts truly shine and make you proud. And yet you get that feeling your blog is somehow underexposed, and you are not getting as much attention from online audiences as you deserve. Your blog could do better than that. … Continue reading 5 Effective Social Media Steps For Blog Promotion
by Richard SlaytonSeptember 9, 2016 No matter what your industry, product or service, the foundation of every company is built on its people. From the C-suite to the frontline team, your people are your number one asset. But as essential as that frontline team is, there’s no denying that a company’s leaders are the least … Continue reading Key Factors in Effective Succession Planning
by Aleh Barysevich Follow @LinkAssistantSeptember 9, 2016 SEO is an ever moving target that seems to change with the seasons. For example, there has recently been a big movement towards integrating search directly into operating systems like Cortana. How does that impact your fundamental strategy? Your job isn’t to be an expert at SEO, but … Continue reading The Top 6 Year-End Do’s and Don’ts for Effective SEO
by Claude HarringtonAugust 19, 2016 Recently, the Interactive Advertising Bureau (IAB) polled 360 marketers across a variety of industries about their digital video ad budgets. 62% of respondents answered that they expect to increase their mobile video ad spending within a year. These findings are significant but not at all surprising. In fact, according to … Continue reading Going Mobile: How to Make Your Explainer Effective as a Mobile Video
by Erin Higgins Follow @sevenatomsbuzzAugust 27, 2016 In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. Considering there are an estimated 205 million online shoppers each day, dipping into online business seems like a solid plan. But with ample customers comes ample competition. So … Continue reading 6 Effective Facebook Marketing Strategies for Ecommerce Stores
by Jennifer Hanford Follow @jennghanfordAugust 25, 2016 Regardless of whether you have been involved in creating your own website design or hiring someone else to do it, you know the process is often arduous. For one thing, there are many aspects to consider when designing a website. The basic goal for most business owners is … Continue reading 10 Steps to Remember for More Effective Website Design
by Emma McCarthy Follow @TinyWriterAugust 24, 2016 An email campaign provides an immediate way to connect with your audience and generates one of the highest ROI. During the dawn of social media, email campaigns were dismissed as being past it. However, this year experts have noted resurgence in email marketing and with buzzwords such as … Continue reading 6 Tips for Creating an Effective Newsletter
by Jennifer CostaAugust 11, 2016 Typically, the purpose of a resume is to measure the value of a candidate’s experience and accomplishments, and how this will translate to on-the-job performance. However, research shows resumes are among the least accurate talent assessment tools used in the pre-hire process. Resumes do little to address three incredibly important … Continue reading How Effective are Resumes as Talent Assessment Tools?
August 2, 2016 Picking effective social media KPIs (key performance indicators) can be a daunting task. Some social media managers choose to go super “vanity” and only measure follower growth (which isn’t that smart considering you can have hundreds of thousands of fans who still aren’t buying your stuff). And some CEOs force their social … Continue reading How to Pick Effective Social Media KPIs
by Sujain Thomas July 25, 2016 Follow @sujainthomasJuly 25, 2016 One of the most pressing challenges in corporate America today is recruiting and training good administrators. Of this there is no doubt. However, executives are still at loggerheads on the characteristics that define a good administrator. There’s a simple reason for this: there isn’t a … Continue reading 3 Skills of Effective Administrators
