by Gretchen Gordon Follow @BraveheartSalesOctober 26, 2016 Trade shows offer a unique opportunity for face-to-face communication with potential buyers; however, your sales team must have a focused plan to produce a superior return on the investment. Even though there is so much publicity about the wave of selling in the future being so dependent on … Continue reading Effective Sales Leadership Of Your Trade Show Plan
by Bill CozaddOctober 24, 2016 When it comes to lead scoring, building it in your Marketing Automation Platform (MAP) is the easy part. The really challenging part of lead scoring is defining your scoring model. Here are four tips to help you get started: Identify the characteristics that make a good lead.What are the demographic/firmographic … Continue reading Developing an Effective Lead Scoring Model: 4 Tips
by Matt Goldman Follow @TheOriginalBullOctober 19, 2016 As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people … Continue reading How to Craft an Effective Social Media Strategy
by Christina DavidsonOctober 17, 2016 Calls to action also known as CTAs are common practice when attempting to convert a website visitor into a lead. This call to action directs the user to take the next step and can collect valuable information about your prospective customers. Let’s take a deeper look into the definition of … Continue reading Calls to Action: Best Practices for Effective CTAs
by Kristen Dunleavy Follow @KristenWritesItOctober 16, 2016 What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same … Continue reading Email Marketing 101: How to Craft Effective Calls-to-Action
by Karen Repoli Follow @karenrepoliOctober 11, 2016 Having a great product/service just isn’t enough when it comes to selling online. You have to show your reader WHY your service is great for THEM. In addition, if you sell the same service or product as other merchants, you have to set yourself apart from the competition, … Continue reading How to Write Effective Product Descriptions
Columnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools. Jordan Kasteler on October 11, 2016 It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers. There’s proof. When your … Continue reading Your most effective marketing assets may be hiding in your fans’ social activity
by Steve Hamm Follow @maasprosrduSeptember 29, 2016 Many believe email marketing is on the verge of dying because all the other online marketing services (e.g. social media, search engine optimization, mobile marketing) have taken over today. However, this isn’t true. Email marketing is still one of the most profitable ways of marketing your business today … Continue reading The Benefits of an Effective Email Marketing Campaign
by Christopher Jan Benitez Follow @christopherjanbSeptember 25, 2016 Image taken from Pixabay When it comes to online marketing, maximizing user engagement is the name of the game. For this purpose, many content types such as infographics, slideshow presentations, and explainer videos are utilized to improve the communication between a brand and its target audience. Webinars, … Continue reading 5 Effective Ways to Convert Webinar Attendees to Sales
by David WitherSeptember 23, 2016 Content marketing is one of the most powerful tools out of the marketing toolkit. According to the Content Marketing Institute, more than 70% of businesses are creating more content than a year previously. And trust me, they aren’t crazy in doing so! CMI also commented that 77% of overall B2C … Continue reading 5 Ways To Build an Effective Content Marketing Strategy For Your B2C Startup
