Tag Archives: Effective

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech →

Grow Your Business With An Effective Partner Advisory Board. Here’s How.

Growth Strategy

Lisa Masiello — September 19, 2017 Follow @LisaMasiello — September 19, 2017 StockSnap / Pixabay A partner advisory board provides leadership in identifying, cultivating, and strengthening a technology vendor’s relationship and business interactions with the rest of their channel partner community, industry leaders and influencers, other IT vendors and potential clients. It also provides external … Continue reading Grow Your Business With An Effective Partner Advisory Board. Here’s How. →

Help Your Business Grow – 6 Tips to Effective Marketing Online

Online Marketing

Mary Planding — September 8, 2017 — September 8, 2017 photoshopper24 / Pixabay With the plethora of marketing strategies out there, you want to know which ones will help your business grow, without taking you to the cleaners. Yet the variety of choices (also constantly changing), often leads to a sense of overwhelm and frustration … Continue reading Help Your Business Grow – 6 Tips to Effective Marketing Online →

Are Tough Leaders Really That Effective?

Leadership

Paul Keijzer — September 7, 2017 Follow @Paul_Keijzer — September 7, 2017 KeithJJ / Pixabay Every now and then you’ll get the opportunity (or misfortune) to work with a tough leader. They may be brilliant and geniuses, but their management style leaves the best of their team members burned out and beaten down. They’ll go … Continue reading Are Tough Leaders Really That Effective? →

Revamping Your Resume Content to be More Effective

Career Resume

Amanda Clark — September 7, 2017 Follow @GrammarChicInc — September 7, 2017 typographyimages / Pixabay How long has it been since you really sat down and went through your resume with a fine-tooth comb? Are you guilty of simply tacking on new information without reviewing existing content? This not only increases the length of your … Continue reading Revamping Your Resume Content to be More Effective →

6 Effective Performance Review Examples from the Best Companies

Performance Review

Michael Heller — August 30, 2017 — August 30, 2017 PatternPictures / Pixabay It’s easy enough to read article after article of performance review tips, tricks and advice, but the truth is every company and situation requires a different approach. Even if a new technique for better performance management is needed, the same tactic doesn’t … Continue reading 6 Effective Performance Review Examples from the Best Companies →

How to Create an Effective Email Marketing Campaign [Infographic]

Email Marketing Tools

VerticalResponse — August 21, 2017 Follow @VR4SmallBiz — August 21, 2017 You’ve got your segmented contact lists. You’ve got your email topic. Now what? Fortunately, it’s not hard to craft an effective email campaign. It just takes a little forethought and care in setting it up. But if you follow the eight easy steps in … Continue reading How to Create an Effective Email Marketing Campaign [Infographic] →

How Effective is Content Marketing, As Shown Through Stats

Content Marketing

By Ann Smarty August 14th, 2017 As soon as a business enters the digital marketing world, all they hear is “Content is king.” So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say “Content … Continue reading How Effective is Content Marketing, As Shown Through Stats →

5 Effective Marketing Tips for Your Small Business

Small Business

Laura Cole — August 3, 2017 — August 3, 2017 For any small business to compete the modern age, it must have an agile and integrated marketing strategy that is accessible across multiple channels. Not only this, but every ambitious SME must also develop techniques that actively generate traffic and convert leads, with 65% of … Continue reading 5 Effective Marketing Tips for Your Small Business →

5 Effective Techniques to Add Spacing in HTML Email

Web Design Guidelines

Kevin George — August 1, 2017 Follow @imkevin_monk — August 1, 2017 Tumisu / Pixabay Email design and coding is a critical task with different email clients rendering emails differently. Creating the right design and coding it the right way is a challenging chore for developers. Adding space in your HTML emails that render well … Continue reading 5 Effective Techniques to Add Spacing in HTML Email →