Lisa Masiello — November 14, 2017 Follow @LisaMasiello — November 14, 2017 Stock photo A partner advisory board provides leadership in identifying, cultivating, and strengthening a technology vendor’s relationship and business interactions with the rest of their channel partner community, industry leaders and influencers, other IT vendors and potential clients. It also provides external guidance … Continue reading Growing Your Business with An Effective Partner Advisory Board. Here’s How.
Mukund Krishna — November 6, 2017 Digital transformation has permeated all sectors, and the government is no exception. Governments are now thinking about digital transformation in a big way, mainly owing to the higher expectations of citizens and constituents. However, the nature of the transformation in the government sector is markedly different from … Continue reading How Can Digital Transformation Help in Bringing Effective Governance?
Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories. Marcus Miller on November 2, 2017 SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two … Continue reading The four pillars of an effective SEO strategy
Aleah Taboclaon — November 1, 2017 — November 1, 2017 TeroVesalainen / Pixabay Every small business relies on email lists to find new customers and to sell to the already existing ones. They use a site builder to build their landing page and get a lot of sign-ups from new and existing clients. Some of … Continue reading 3 Tips in Writing Effective Emails That Convert to Business
Andrew Schulkind — October 25, 2017 — October 25, 2017 Capri23auto / Pixabay Email marketing is still an important part of just about any digital marketing program. Here are a few tips for making it more effective–and making it work better with your website. Personalize The difference between your email being read and your email … Continue reading Make Your Email Marketing More Effective
Eirini Kafourou — October 18, 2017 — October 18, 2017 daniel_diaz_bardillo / Pixabay When people talk about e-shops, the focus is usually on how to create the perfect website or captivating social media ads. While these play a crucial role in developing a successful e-commerce business, there is another aspect that requires your constant attention … Continue reading 7 Tips For Effective E-Commerce Inventory Management
Evelyn Timson — October 17, 2017 Follow @Aspect_FandV — October 17, 2017 It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and eagle eyed content consumers and spread across social media like wildfire, garnering you a bucket load of brand exposure in … Continue reading How to Avoid Orphan Video Content With Effective Market Activation
Erika Montgomery — October 13, 2017 Follow @PublicityErika — October 13, 2017 Are you investing in digital marketing strategies? Keep these ones in mind. When you make your own website, you want to implement techniques that help to get it to the top of the search engines. At the same time, you want to integrate … Continue reading Best Ways to Create an Effective Digital Marketing Strategy
Miranda Marquit — October 12, 2017 — October 12, 2017 geralt / Pixabay Video is one of the up-and-coming ways to take advantage of online marketing. Effective Facebook videos can boost engagement with your audience and drive more traffic to your website. However, you can’t just toss up any old video and have it work … Continue reading 7 Tips for More Effective Facebook Videos
Rustin Nethercott — September 29, 2017 — September 29, 2017 Almost $ 1 Trillion dollars are projected to be spent during the 2017 holiday season. Trillion. With a T. If your business isn’t taking advantage of the holiday season by sending out holiday-themed emails that drive sales, you’re leaving money on the table. If writing … Continue reading How to Write an Effective Holiday Marketing Email
