Kevin George — December 26, 2016 Follow @imkevin_monk— December 26, 2016 Humans, by nature, love it when they receive something that has been tailor-made for them. Be it an exclusive birthday gift, a customized vacation, or simply a personalized email. While the oldest, easiest, and most common form of personalization in emails is adding the … Continue reading The Charismatic Effect of Personalized Images in Email
by Richard HoweSeptember 17, 2016 In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and … Continue reading Long-Form Web Content and the ‘Snow Fall’ Effect
by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)
by Roman Kniahynyckyj June 9, 2016 Follow @kniahynyckyjJune 9, 2016 Google has made many changes to AdWords in the last four months to make search more uniform across all devices. These announcements have caused shake-ups in how marketers develop their AdWords campaigns. What are four of these changes and how will they affect your Google … Continue reading 4 AdWords Updates and Their Effect On Your PPC Campaigns
by Alex Birkett June 8, 2016June 8, 2016 You put tons of time into creating your product(s), experimenting with acquisition channels, honing your messaging – and here I am, about to tell you about how consumers are often swayed by such a subtle thing as the order in which you present your products. It’s a … Continue reading Serial Position Effect: Why Order Matters in Optimization
by Peter Stark April 23, 2016 Follow @peterbstarkApril 23, 2016 As leaders, we all experience stressful, less-than-stellar days at work. Even so, it is our job to realize that our attitudes have a significant impact on the people around us, and to approach tough situations with an attitude that motivates and inspires our team members. … Continue reading The Chameleon Effect and the Power of Your Attitude
by Eyal Katz April 13, 2016 Follow @eyalk100April 13, 2016 What is The Google Sandbox? It’s actually a less known but important phenomenon with newly launched websites. Google Sandbox acts as a temporary filter for new websites before they can go live on Google search results page. GrumpyCats From as far back as 2004, the … Continue reading What Is The Google Sandbox Effect And Why Is It Destroying Your SEO?
by Mark Simmons February 4, 2016 Follow @mixeddigitalFebruary 4, 2016 Because Mobile search trends indicate growth at an accelerated rate, those that don’t take advantage of this digital evolution will be missing out on a lucrative opportunity. Mobile purchases are predicted to surpass desktop purchases, with an estimated $ 700 billion mobile purchasing via mobile … Continue reading The Growing Effect of Mobile on Search Trends
by Rachel Bailey November 18, 2015 Follow @rachelb414November 18, 2015 I believe in the power of small business (and I believe you should too). As they influence local economies and foster the entrepreneurial spirit the U.S. thrives on, the impact these businesses make cannot be ignored. This year, the special holiday c reated to celebrate these … Continue reading The Small Biz Effect: Small Business Saturday by the Numbers [Infographic]
Bryan PearsonAugust 21, 2015 Benevolence can be consumer catnip when it comes to brand likeability, but it does not work when its rewards are fleeting or veiled. Several retailers have learned this firsthand. Like the child pointing out the emperor’s wardrobe deceit, consumers see through marketing campaigns that are dressed up like charitable events, and history … Continue reading Committing to Charity with Purpose: The Good, Bad and Ugly of Creating Cause with Effect
