Tag Archives: Effect

Building a Career After 50: The Chopped-Liver Effect

Jeff WeinbergerMay 13, 2015 I was once heir to a chopped-liver dynasty. Really. When you get to the inevitable part of any team development activity where you are asked to go around the room and tell everyone something about you they may not already know, I say that. And there’s a good story behind it … Continue reading Building a Career After 50: The Chopped-Liver Effect →

The Hashtag Effect

Hashtag

Jessica KlimczykMarch 29, 2015 What the Academy Awards taught us about a successful campaign. If you watched The Academy Awards last month you probably noticed #askhermore. If you follow award season, you know the set-up: an actress walks up to a reporter, let’s say Ryan Seacrest, greetings and hugs get exchanged, and the first question … Continue reading The Hashtag Effect →

Soft Metrics That Have A Significant Effect On Your Bottom Line

Email Marketing

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. And it is almost definitely the one that your boss cares about the most, regardless of whether said boss is … Continue reading Soft Metrics That Have A Significant Effect On Your Bottom Line →

The Lifecycle Marketing Butterfly Effect

Marketing Guide

If you are not familiar with The Butterfly Effect, it is the “sensitive dependency on initial conditions in which a small change at one place in a deterministic nonlinear system can result in large differences in a later state.” At this point you may be asking, so what does digital email lifecycle marketing have to do with … Continue reading The Lifecycle Marketing Butterfly Effect →