If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019 The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?
D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect by Dave Morgan , Featured Contributor, November 15, 2018 Since television and TV advertising burst onto the scene in the middle of the last century, folks have known that its effects are wide, deep, lasting and in many ways, very hard to accurately measure. Television has … Continue reading D2C Marketers Will Accelerate Visibility Into TV’s Kicker Effect
Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future
Even marketing isn’t immune to Moore’s Law. Columnist Brian Massey explains how Moore’s Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before. Brian Massey on May 19, 2017 In 2003, I wrote my first analytics package. I had the same problem all marketers had: … Continue reading The effect of Moore’s Law on behavioral marketing
Hephzy Asaolu — May 16, 2017 Follow @http://twitter.com/iamladywriter— May 16, 2017 I needed to buy a skirt suit, so I went into a popular boutique in the suburb to get one. As I entered into the shop, the shop attendant greeted me and started showing me their latest shoes and bags. I told him, No. … Continue reading The Campfire Effect: How To 10x Your Email List With a Content Upgrade
Allen Finn — April 2, 2017 — April 2, 2017 When we launched the Facebook Opportunity Calculator last summer, we knew two things: That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of advertisers in the past 18 months). That organic reach on Facebook is dwindling. What we didn’t … Continue reading The Real Effect of Running a Facebook Ad Campaign in 5 Charts
The Winona Ryder Effect by Gord Hotchkiss, Featured Contributor, January 31, 2017 I was in the U.S. last week. It was my first visit in the Trump era. It was weird. I was in California, so the full effect was muted, but I watched my tongue when meeting strangers. And that’s speaking as a … Continue reading The Winona Ryder Effect
by Laurie Sullivan, Staff Writer @lauriesullivan, January 23, 2017 Advertisers will need to wait their turn to roll out the “Made in America” campaigns as brands bring manufacturing back to the U.S. and improve the economy, but the Trump effect has already begun to influence change at the top of the electronics supply chain. … Continue reading The Trump Effect For Advertisers
Kevin George — December 26, 2016 Follow @imkevin_monk— December 26, 2016 Humans, by nature, love it when they receive something that has been tailor-made for them. Be it an exclusive birthday gift, a customized vacation, or simply a personalized email. While the oldest, easiest, and most common form of personalization in emails is adding the … Continue reading The Charismatic Effect of Personalized Images in Email
by Richard HoweSeptember 17, 2016 In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and … Continue reading Long-Form Web Content and the ‘Snow Fall’ Effect
