Tag Archives: Each

Social Media Ads: Basics You Need to Know About Each Platform

Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform

Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

Victor Blasco — July 3, 2018 Follow @yumyumvideos — July 3, 2018 Are you planning to create your first marketing video and don’t know where to begin? Or maybe you’ve already made one but you’re looking to go ahead with your video marketing strategy. No matter if you’re a beginner or an experienced marketer, you … Continue reading Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

From transaction to companion: Engaging at each level of the consumer journey

The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018     Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey

How to Apply Metrics to Each Stage of the Customer Lifecycle

Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle

5 Important Dates to Add to Your Holiday Email Planning Calendar (And Strategies for Each)

Kristen Dunleavy — August 16, 2017 Follow @KristenWritesIt — August 16, 2017 Believe it or not, the holiday season is quickly approaching, which is why now is the time to get ahead of your holiday email planning strategy. And while some of these dates may already be on your holiday email planning calendar, some of … Continue reading 5 Important Dates to Add to Your Holiday Email Planning Calendar (And Strategies for Each)

How to Use Video Marketing on Each Social Media Platform

Ana Gotter — July 13, 2017 — July 13, 2017 TeroVesalainen / Pixabay Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use … Continue reading How to Use Video Marketing on Each Social Media Platform

4 Tech Trends and How Your Business Can Benefit From Each

Deji Atoyebi — July 12, 2017 Follow @I_amAtoyebiDeji — July 12, 2017 Today technologies abound to enable businesses to achieve goals more efficiently and effectively. These come in handy in an age where consumers are barely constrained by a lack of alternatives regarding their choice of products. Currently, almost every facet of business operations is … Continue reading 4 Tech Trends and How Your Business Can Benefit From Each

How to make Google Home & Amazon Echo talk to each other in an infinite loop

They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking. Danny Sullivan on November 3, 2016    Google’s new Google Home assistant is out this week. It’s a rival to Amazon Echo. Both are voice-activated. So could they talk to each other? Yes … Continue reading How to make Google Home & Amazon Echo talk to each other in an infinite loop