Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform
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Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey
Victor Blasco — July 3, 2018 Follow @yumyumvideos — July 3, 2018 Are you planning to create your first marketing video and don’t know where to begin? Or maybe you’ve already made one but you’re looking to go ahead with your video marketing strategy. No matter if you’re a beginner or an experienced marketer, you … Continue reading Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey
From transaction to companion: Engaging at each level of the consumer journey
The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018 Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey
How to Apply Metrics to Each Stage of the Customer Lifecycle
Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle
What’s a Good Quality Score for Each Type of Keyword?
Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?
5 Important Dates to Add to Your Holiday Email Planning Calendar (And Strategies for Each)
Kristen Dunleavy — August 16, 2017 Follow @KristenWritesIt — August 16, 2017 Believe it or not, the holiday season is quickly approaching, which is why now is the time to get ahead of your holiday email planning strategy. And while some of these dates may already be on your holiday email planning calendar, some of … Continue reading 5 Important Dates to Add to Your Holiday Email Planning Calendar (And Strategies for Each)
What’s Your One Goal For Each Person On Your Team?
Dave Brock — August 7, 2017 Follow @davidabrock — August 7, 2017 Free-Photos / Pixabay Too often, as managers, if we do coach, our coaching is ineffective. One of the key reasons is that we are unfocused on what we are trying to achieve with each person. What happens is that we see skills that … Continue reading What’s Your One Goal For Each Person On Your Team?
How to Use Video Marketing on Each Social Media Platform
Ana Gotter — July 13, 2017 — July 13, 2017 TeroVesalainen / Pixabay Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use … Continue reading How to Use Video Marketing on Each Social Media Platform
4 Tech Trends and How Your Business Can Benefit From Each
Deji Atoyebi — July 12, 2017 Follow @I_amAtoyebiDeji — July 12, 2017 Today technologies abound to enable businesses to achieve goals more efficiently and effectively. These come in handy in an age where consumers are barely constrained by a lack of alternatives regarding their choice of products. Currently, almost every facet of business operations is … Continue reading 4 Tech Trends and How Your Business Can Benefit From Each
How to make Google Home & Amazon Echo talk to each other in an infinite loop
They might be rivals, but these home assistants are happy to talk to each other… and keep talking and talking and talking. Danny Sullivan on November 3, 2016 Google’s new Google Home assistant is out this week. It’s a rival to Amazon Echo. Both are voice-activated. So could they talk to each other? Yes … Continue reading How to make Google Home & Amazon Echo talk to each other in an infinite loop