Stefan Palios February 3, 2021 Staying focused as a freelancer is tough. The only constant in your life is change. Even with ongoing clients, you’ll rarely have two identical days. Then you realize perhaps the most daunting thing of all: as a freelancer, you are every role. You’re the CEO, head of sales, head of … Continue reading A Dull, Simple, Easy System For Freelancers To Stay Focused Each Day
David DeCorte June 30, 2020 Criminal fraud is nothing new in the eCommerce space. The problem has been growing year-by-year for two decades, leading to a gradual increase in merchant costs. Data published by Aite Group suggests direct fraud losses will cost online merchants $ 6.7 billion in 2021. That doesn’t even account for the … Continue reading eCommerce Merchants Could Save Hundreds of Billions Each Year by Eliminating False Positives
Mia Jacobs — February 4, 2020 Customer success and account management share common goals: Building customer loyalty and driving growth. Still, considering customer success vs account management reveals some insight into the contributions of both roles. One way of looking at it is that Account Managers operate reactively often within a sales environment and with … Continue reading Customer Success vs Account Management: Understanding What Each Team Does
Corie Stark — September 27, 2019 Do you struggle getting the right audience to your website? Does the mere mention of SEO give you a headache? What about PPC? Are you tired of questions and want answers? Your website or blog would not survive without visitors. That means driving traffic to your online sources is, … Continue reading SEO vs PPC: When Do You Optimize for Each?
Choncé Maddox — February 20, 2019 — February 20, 2019 How many hours do you dedicate to work each day? Do you ever feel like you just didn’t get enough done given all the time you had? The core culprit is likely distractions. An overwhelming 95% of people are getting distracted during the workplace and … Continue reading How to Minimize Your Time Spent Distracted Each Day
Emily Sidley — January 25, 2019 Follow @EmilySidleyPR — January 25, 2019 Is advertising part of your social media strategy? While organic social media marketing plays an important role in a successful content marketing campaign, it’s becoming more and more important to pair your non-paid updates with a paid strategy. According to PwC’s Global Consumer … Continue reading Social Media Ads: Basics You Need to Know About Each Platform
Victor Blasco — July 3, 2018 Follow @yumyumvideos — July 3, 2018 Are you planning to create your first marketing video and don’t know where to begin? Or maybe you’ve already made one but you’re looking to go ahead with your video marketing strategy. No matter if you’re a beginner or an experienced marketer, you … Continue reading Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey
The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018 Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey
Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle
Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?