Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond. Erik Matlick on December 28, 2016 The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the … Continue reading Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017
by Laurie Sullivan, Staff Writer @lauriesullivan, December 27, 2016 For Maze Rooms, it’s all about the customer experience online and in the physical world. The entertainment venue wanted to drive those searching online for new experiences into their physical locations, so it tapped a local search agency to drive foot traffic through bookings. Escape games … Continue reading How Maze Rooms Used Google To Drive Bookings, Reduce CPCs By 96%
Jeremy Durant — December 19, 2016 Follow @BopDesignSD— December 19, 2016 Great job – you’ve written a blog and are ready to share it with the world. Now all you need to do is cut and paste it into your website’s backend – right? Not so fast! Always, always make sure to optimize your blog … Continue reading 5 SEO Tips to Drive Traffic to Your Blog
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly. Stefan Benndorf on December 13, 2016 Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but … Continue reading How to drive mobile purchases this holiday season
by Laurie Sullivan@lauriesullivan, December 5, 2016 Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. This disconnect causes marketers to lose sight of the purchase at the point of sale. BIA/Kelsey … Continue reading Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
by Sean Hargrave, Staff Writer, December 2, 2016 The figures are in, and email is again bucking the trend. According to Adobe, it greatly increased its share of directing and influencing Cyber Monday sales while the two channels that ranked above it — search and direct traffic — dipped. In fact, the role of email in … Continue reading Email Smashes Social Again To Drive One In Five Cyber Monday Sales
Caitlin Zucal — November 23, 2016 Follow @Caitlin_Zucal— November 23, 2016 For organizations launching an online community for the first time or for companies trying to revitalize an existing community, user adoption can be frustrating. Many struggle with how to not only drive customers or employees to the community, but entice them to participate and … Continue reading 5 Tips to Drive Online Community Adoption
by Laurie Sullivan, Staff Writer @lauriesullivan, November 22, 2016 Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are seldom willing to travel more than 10 miles, but it really depends on the type of store and what the consumer plans … Continue reading Location Behavior Could Drive Sales Online During Holidays
Warren Knight — November 22, 2016 Follow @warrenknight— November 22, 2016 Did you know that over 500 million people visit Twitter without logging in? Twitter has been, and still is my favourite social network for connecting with my target audience and having a two-way conversation. With Christmas just around the corner, I wanted to share … Continue reading Twitter Marketing Statistics That Drive Sales
November 4, 2016 An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming … Continue reading How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn
