The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly. Stefan Benndorf on December 13, 2016 Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but … Continue reading How to drive mobile purchases this holiday season
by Laurie Sullivan@lauriesullivan, December 5, 2016 Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. This disconnect causes marketers to lose sight of the purchase at the point of sale. BIA/Kelsey … Continue reading Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
by Sean Hargrave, Staff Writer, December 2, 2016 The figures are in, and email is again bucking the trend. According to Adobe, it greatly increased its share of directing and influencing Cyber Monday sales while the two channels that ranked above it — search and direct traffic — dipped. In fact, the role of email in … Continue reading Email Smashes Social Again To Drive One In Five Cyber Monday Sales
Caitlin Zucal — November 23, 2016 Follow @Caitlin_Zucal— November 23, 2016 For organizations launching an online community for the first time or for companies trying to revitalize an existing community, user adoption can be frustrating. Many struggle with how to not only drive customers or employees to the community, but entice them to participate and … Continue reading 5 Tips to Drive Online Community Adoption
by Laurie Sullivan, Staff Writer @lauriesullivan, November 22, 2016 Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are seldom willing to travel more than 10 miles, but it really depends on the type of store and what the consumer plans … Continue reading Location Behavior Could Drive Sales Online During Holidays
Warren Knight — November 22, 2016 Follow @warrenknight— November 22, 2016 Did you know that over 500 million people visit Twitter without logging in? Twitter has been, and still is my favourite social network for connecting with my target audience and having a two-way conversation. With Christmas just around the corner, I wanted to share … Continue reading Twitter Marketing Statistics That Drive Sales
November 4, 2016 An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming … Continue reading How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn
Katherine Buchholz — November 3, 2016 — November 3, 2016 28.4 billion calls will result from display advertising in 2016. Your display ads, from the targeting to the ad copy, need to help consumers understand what action you want them to take. While display ads are still heavily used for brand awareness, there is an … Continue reading 5 Tips to Drive More Calls From Display Advertising
October 24, 2016 How a Halloween e-retailer finds more revenue with smarter search By Matt Lindner Halloween costume and party supplies e-retailer BuySeasons implements Reflektion’s site search personalization tool and scares up higher conversion rates and revenue per customer. When 60% of annual business comes in a single month, it’s important to make sure shoppers … Continue reading Halloween E-Commerce Site Users Personalization to Drive Revenue
by Erika Goldwater Follow @erikawgOctober 17, 2016 At times, organizations enact change because they want to take advantage of a competitive situation. Other times change occurs out of necessity, it may forced for one reason or another or conversely, it happens organically. Change is a natural occurrence both in our personal lives and in business. … Continue reading 3 Rules To Drive Change
