by Siya Carla Follow @siyacarlaOctober 13, 2016 Starting an ecommerce shop has become a goal that is achievable for millions of people around the globe, especially nowadays as numerous platforms for easy online store creation have become widely popular. However, even though setting up an online store is easy, there are many other steps that … Continue reading 5 Actionable Ecommerce Marketing Techniques to Drive Sales
by Lacy Boggs Follow @blogspiration42October 3, 2016 One of the biggest struggles I hear from people about promoting their blog content and driving traffic to their websites is that they don’t know how to get the content out to people beyond their existing email list or audience. Sure we can email our list, share to … Continue reading Turn Comments into Clicks: How to Comment to Drive Traffic
by Laura ColeSeptember 24, 2016 As a general rule, true creativity is lauded across the globe. From the iconic Burning Man Festival, which is held annually in the Black Rock Desert, Nevada, to ever-diversifying International Women’s Day, there are recurring events that celebrate the innate abilities and the creative potential that exists within us all. … Continue reading How Creativity Can Drive Productivity in Your Small Business
by Elisa Gabbert Follow @egabbertAugust 14, 2016 I was pretty psyched a few months back when Glenn Gabe published some research showing that WordStream is “the king of featured snippets,” ranking in more featured snippets (AKA position zero) than any other marketing site he analyzed. (However, since I manage our SEO and content marketing and … Continue reading 10 Question-Based Keywords That Drive Tons Of High-Quality Traffic
by Andrew ScarbroughSeptember 22, 2016 The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different –– bringing along with them various life experiences and points of view that … Continue reading 30 Proven Ways To Drive Traffic To Your Ecommerce Store: Acquire, Convert, and Bring People Back
by Angela Hausman, PhD Follow @MarketingLetterSeptember 20, 2016 Developing customer insights, then using them as the core for strategic planning is the key to high ROI and growth, according to a survey by BCG. And, the problem is very real. Again, according to BCG: Consumer-facing companies in developed economies have experienced little or no growth … Continue reading Drive Massive Growth with Human Machine Customer Insights
Company launching new cloud-based enterprise loyalty platform for retailers. Greg Sterling on September 20, 2016 Most retailer apps have fallen flat with consumers, and adoption and retention are generally poor. Indeed, Walmart is the only traditional retailer with an app in the top 25, according to comScore. Chicago-based Belly thinks it has an answer: … Continue reading Loyalty a key tool to drive retailer app adoption, says Belly
Looking to add to your arsenal of marketing knowledge? Columnist Mary Wallace shares her top reading recommendations. Mary Wallace on September 14, 2016 With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing automation, predictive marketing) to engage prospects through a wider variety … Continue reading 7 great reads to drive your marketing career
by Laurie Sullivan@lauriesullivan, September 8, 2016 Advertisers are increasingly moving toward focusing on consumer behavior described in moments that create an emotional response and away from targeting by characteristics, according to research released Thursday. AOL has conducted global research to examine what emotions motivate consumers to engage with content. The research focuses on the “why” — the reasons consumers … Continue reading Advertisers Look To Emotional ‘Moments’ To Drive Engagement, Content Experiences
by Bonnie Harris Follow @waxgirl333September 11, 2016 Geography has significant importance when it comes to creating customized and local landing pages. If you own a burger joint based in Newark, you’d want to create a website with geo-targeted landing pages that contain information about this city. Most importantly, however, you’d want these landing pages to … Continue reading 4 Actionable Ways to Drive Relevant Traffic to a Geo-Targeted Landing Page
