Gregg Litman — May 4, 2018 — May 4, 2018 PhotoMIX-Company / Pixabay I’m not much of a cook, but I still love to watch cooking shows on TV. In fact, that’s probably why I watch so many cooking shows. There’s something magical about watching people who really know what they’re doing. It’s also easy … Continue reading 6 Deadly Video Mistakes That Drive Producers Crazy
Michael Ugino — April 27, 2018 — April 27, 2018 Driving conversions falls at the intersection of development, design, and marketing. This convergence is tricky. Picture this: You work hard to make the interface of your e-commerce site slick and responsive and to simplify the buying process. But for reasons outside your control, after lots … Continue reading How to Drive Users to Checkout With Design
Jim Perry — April 23, 2018 — April 23, 2018 Running a successful business starts with effective planning and control. These functions are otherwise known as performance management, and the data that is generated during these critical steps is among the most important and sensitive in an organization. A miscalculation or an oversight could sow … Continue reading Skip the Spreadsheet — Drive Productivity and Quality with EPM
Lindsey Morando — April 20, 2018 — April 20, 2018 Did you know 98.6% of people that visit your website leave without taking action? You can’t expect every single visitor to buy what you’re selling every single time they hop onto your site, but with a few tweaks, you can encourage visitors to stay a … Continue reading 5 Must Haves To Drive Customer Loyalty via Website Conversions
By Catalin Zorzini April 18th, 2018 You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your content creatively? Extending your content range allows you to expand … Continue reading Top Funnel Content: How to Drive Sales, Leads, and Growth to Your Online Store With Strategic Broad Niche Content
Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR. Randy Apuzzo on April 16, 2018 The application of blockchain to content authentication has been gaining traction, and it may get an extra push from the zeitgeist brought about … Continue reading How GDPR may help drive blockchain usage for content
Mark Harrington — April 4, 2018 Follow @mark_harrington — April 4, 2018 GLady / Pixabay Protecting your client relationships has never been more critical or challenging. Today, no matter what kind of solutions your business delivers, your prospects and clients, through online reviews, social engagements and analyst reports, can quickly educate themselves on industry advancements, … Continue reading 5 Keys to Leveraging Clients to Drive Growth and Innovation
Christie Huber — March 29, 2018 — March 29, 2018 We recently had the opportunity to attend the IFA (International Franchise Association) national conference in sunny Phoenix, AZ. If you’re a franchisee or franchisor, this is a can’t miss event that covers the latest news and best practices in the world of franchising. At the … Continue reading Lessons from IFA: How Call Tracking Helps Franchises Drive Growth
Melissa Burns — February 21, 2018 Follow @Melissa_Burns — February 21, 2018 Although text and figures may be the best way to transfer complex information without losses, the sad truth is that human brain has to apply quite a bit of effort to properly process it. In addition to that, your average modern Internet-faring human … Continue reading 5 Ways Data Visualization Can Drive Better Sales
By Mark Munroe February 5th, 2018 We all love free traffic! SEO leads to revenue that goes straight to the bottom line. Yet, many companies do not have dedicated SEO resources and the task falls upon busy marketers that have many channels to worry about, including paid search, email, social, display advertising, affiliate marketing, and … Continue reading How to Drive SEO Value in 90 Minutes a Week
