Lee Frederiksen — January 19, 2018 Follow @hingemarketing — January 19, 2018 If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. After all, nobody gets into business to shrink their firm. The big question is: How do you drive growth? There are essentially two kinds of growth—organic and … Continue reading How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018 “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths)
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences. Brian Solis on January 9, 2018 Did you know that 80 percent of users churn within three months of downloading an app? That’s because … Continue reading How AI and CLV help app marketers drive business growth
James Scherer — December 26, 2017 — December 26, 2017 Ecommerce businesses don’t have the advantages that other industries do. Few venture capitalists are searching the web or arranging to meet the newest online retailer of gaming glasses (yes they’re a thing), or socks with inspirational phrases on the toe. Entrepreneurs who dive into the … Continue reading How to Drive Traffic to Your Online Store: 3 Strategies Proven to Work
Dave Brock — December 21, 2017 Follow @davidabrock — December 21, 2017 geralt / Pixabay Recently, I wrote, “Behind Ever C Player, There’s A…….” One of my most astute readers made the comment, “If you rank on a curve, you have to have C players, who may also be great.” Mike is absolutely right, kind … Continue reading We Don’t Drive Performance By “Grading On The Curve”
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. Kevin Rowe on December 18, 2017 Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. … Continue reading How to generate links that drive traffic, not just ranking
Rafi Chowdhury — November 27, 2017 Follow @_rafichowdhury — November 27, 2017 Are you worried about your website traffic? Ever wonder why companies get so much traffic on their website? It’s true. We need website traffic to build our businesses. The more traffic means more leads. There are certain methods to open the traffic floodgate … Continue reading 11 Proven Ways To Drive More Traffic To Your Website
Jeff Bullas — November 20, 2017 — November 20, 2017 mohamed1982eg / Pixabay Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that … Continue reading 3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Don’t annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much. Len Shneyder on October 26, 2017 Email is the default medium for communication across the internet. It can reach new customers through lead-gen campaigns and rejuvenate old … Continue reading Let customers drive email’s cadence
How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer’s good side. Megan Krause on October 16, 2017 Freelance writers like working with me. Seriously, they do. Here’s why: I’ve been where … Continue reading 5 things you’re doing that drive your freelance writers crazy
