Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible. Scott Vaughan on February 2, 2018 It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share … Continue reading The changing role of “sales” kickoffs & why marketing should drive
Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. Jim Yu on January 24, 2018 In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in … Continue reading How AI can uncover new insights and drive SEO performance
Allen Finn — January 18, 2018 — January 18, 2018 B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real. Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the … Continue reading Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads
Lee Frederiksen — January 19, 2018 Follow @hingemarketing — January 19, 2018 If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. After all, nobody gets into business to shrink their firm. The big question is: How do you drive growth? There are essentially two kinds of growth—organic and … Continue reading How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI. Sonjoy Ganguly on January 16, 2018 “Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked … Continue reading ‘Marketing doesn’t drive revenue, sales does’ (and other myths)
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences. Brian Solis on January 9, 2018 Did you know that 80 percent of users churn within three months of downloading an app? That’s because … Continue reading How AI and CLV help app marketers drive business growth
James Scherer — December 26, 2017 — December 26, 2017 Ecommerce businesses don’t have the advantages that other industries do. Few venture capitalists are searching the web or arranging to meet the newest online retailer of gaming glasses (yes they’re a thing), or socks with inspirational phrases on the toe. Entrepreneurs who dive into the … Continue reading How to Drive Traffic to Your Online Store: 3 Strategies Proven to Work
Dave Brock — December 21, 2017 Follow @davidabrock — December 21, 2017 geralt / Pixabay Recently, I wrote, “Behind Ever C Player, There’s A…….” One of my most astute readers made the comment, “If you rank on a curve, you have to have C players, who may also be great.” Mike is absolutely right, kind … Continue reading We Don’t Drive Performance By “Grading On The Curve”
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. Kevin Rowe on December 18, 2017 Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. … Continue reading How to generate links that drive traffic, not just ranking
Rafi Chowdhury — November 27, 2017 Follow @_rafichowdhury — November 27, 2017 Are you worried about your website traffic? Ever wonder why companies get so much traffic on their website? It’s true. We need website traffic to build our businesses. The more traffic means more leads. There are certain methods to open the traffic floodgate … Continue reading 11 Proven Ways To Drive More Traffic To Your Website
