Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action. Jessica Foster on June 6, 2018 at 12:04 pm “Isn’t Pinterest just for bloggers?” I hear this question all the time when I … Continue reading How to use Pinterest to drive high-volume traffic on auto-pilot
Gregg Litman — May 30, 2018 — May 30, 2018 These days, it’s hard to read about marketing without hearing about video. It’s become the go-to tool for most digital marketers, and for good reason. It works. Video increases web traffic by 76%, time on site by 88%, and landing conversions by 80%. But you … Continue reading Marketing Made: Using Manufacturing Videos to Drive More Business
It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018 Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel
Marybeth Gregoritch — May 11, 2018 — May 11, 2018 Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very best ways for brands to drive engagement and connect with audiences. By November 2017, Instagram Stories had already topped over … Continue reading 4 Brands Using Instagram Stories to Drive Engagement
Ana Gotter — May 7, 2018 Follow @ana_gotter — May 7, 2018 When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a … Continue reading How to Use Facebook Offers to Sweeten the Deal & Drive Conversions
Sky Jusaityte — May 3, 2018 — May 3, 2018 Why advertise on Facebook Messenger? Over the last few years messaging has become more important and popular. Believe it or not, since the beginning of 2015, there have been more people using messaging apps than social networks. We recommend that all forward-looking advertisers consider where … Continue reading How to Use Facebook Messenger to Drive Business Results
Christie Huber — May 4, 2018 — May 4, 2018 Spring has sprung, and with it, new updates to the Google AdWords platform have arrived. The biggest change has been the transition to a new, sleeker user interface, which will continue to be rolled out gradually this year, but numerous other updates are just as … Continue reading Top 5 Google AdWords Updates to Use This Spring to Drive Calls
Gregg Litman — May 4, 2018 — May 4, 2018 PhotoMIX-Company / Pixabay I’m not much of a cook, but I still love to watch cooking shows on TV. In fact, that’s probably why I watch so many cooking shows. There’s something magical about watching people who really know what they’re doing. It’s also easy … Continue reading 6 Deadly Video Mistakes That Drive Producers Crazy
Michael Ugino — April 27, 2018 — April 27, 2018 Driving conversions falls at the intersection of development, design, and marketing. This convergence is tricky. Picture this: You work hard to make the interface of your e-commerce site slick and responsive and to simplify the buying process. But for reasons outside your control, after lots … Continue reading How to Drive Users to Checkout With Design
Jim Perry — April 23, 2018 — April 23, 2018 Running a successful business starts with effective planning and control. These functions are otherwise known as performance management, and the data that is generated during these critical steps is among the most important and sensitive in an organization. A miscalculation or an oversight could sow … Continue reading Skip the Spreadsheet — Drive Productivity and Quality with EPM
