By Kathy McEwan, Published November 12, 2014 Our marketing assistant Kathy McEwan is 17 years old, but she writes with a style beyond her years. And as this agency’s token representative of the youth of today (sorry Kathy, you just are), she asks what relevance the world of digital marketing might have to a teenager … Continue reading Digital Marketing: Down With The Kids?
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Can Marketers Predict And Measure Influence, Down to the Dollar?
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?
Running Down Your Online Marketing Dream With Great Infographics
Just recently I read a post which referred to online content marketing as a combination of “Art & Science” and the more I thought about that comparison, the more I realized that it is so true. After all, to be effective at content marketing you have to pay attention to technology. The principles of SEO, … Continue reading Running Down Your Online Marketing Dream With Great Infographics
Closing More Sales in a Down Economy
Great closers get sales no matter the economic situation they or their company faces. Top closers continue to excel even in the current market down turn. In this article I will explore characteristics of great closers and how they use them to turn up sales in the current market. Top closers use several key characteristics … Continue reading Closing More Sales in a Down Economy
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