Columnist Kerry Jones shares what to look for when vetting content marketing agencies to ensure your partnership is destined for success. Kerry Jones on June 24, 2015 In his recent post about the evolving agency ecosystem, Marketing Land columnist Paul Roetzer said, “Agencies are thriving because the industry is moving too fast for brands to … Continue reading 5 Signs You Should Settle Down With A Content Marketing Agency
Lori SoardJune 6, 2015 One issue I see as an editor over and over are articles that are pretty lengthy and have a lot of redundant information. As a writer, you have something to say. That’s why you write after all. Writers also tend to be word lovers. It is easy for them to add … Continue reading Top Editing Tips for Cutting a Lengthy Post Down to Size
Rick WhittingtonFebruary 22, 2015 It’s a common scenario. A marketing manager starts a company blog with the intent of getting more people to their website. They do everything right, including linking up the blog on their website and publishing on a regular basis. More and more people visit the company website, but there’s one problem… … Continue reading Website Traffic is Up, Leads Are Down. What Now?
Tough Mudder Inc. CMO Jerome Hiquet says his brand relies on video marketing to convey experiences that pictures simply cannot capture. Amy Gesenhues on February 18, 2015 As CMO of Tough Mudder Inc., Jerome Hiquet knows firsthand how powerful a video can be when you’re leading the charge to recruit participants for one of world’s … Continue reading A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy
Melanie HowardJanuary 15, 2015 Prosecuted for…Tweets? On December 2, 2014, the Federal Trade Commission (“FTC”) published a proposed consent order for public comment, regarding a settlement agreement reached with advertising agency Deutsch LA, Inc. Deutsch LA was hired by Sony Computer Entertainment America LLC to develop an advertising campaign for the Sony PlayStation Vita (“PS … Continue reading FTC Cracks Down on Social Media Deceptive Advertising
Terry Winters December 18, 2014 As the holidays approach, you may be wondering whether to close your business or stay open. During the initial growing years, many small business owners mistakenly keep the doors open during holidays in the hope of getting ahead of their competition or fear of losing customers. However, experts advise … Continue reading Holiday Shut Down: Should You Pause or Keep Going?
By Kathy McEwan, Published November 12, 2014 Our marketing assistant Kathy McEwan is 17 years old, but she writes with a style beyond her years. And as this agency’s token representative of the youth of today (sorry Kathy, you just are), she asks what relevance the world of digital marketing might have to a teenager … Continue reading Digital Marketing: Down With The Kids?
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?
Just recently I read a post which referred to online content marketing as a combination of “Art & Science” and the more I thought about that comparison, the more I realized that it is so true. After all, to be effective at content marketing you have to pay attention to technology. The principles of SEO, … Continue reading Running Down Your Online Marketing Dream With Great Infographics
Great closers get sales no matter the economic situation they or their company faces. Top closers continue to excel even in the current market down turn. In this article I will explore characteristics of great closers and how they use them to turn up sales in the current market. Top closers use several key characteristics … Continue reading Closing More Sales in a Down Economy
