Mark SchaeferOctober 20, 2015 It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, especially if you can get your head around some fundamental truths about how … Continue reading 5 Ways To Calm Down And Not Be Overwhelmed By Social Media Change
Sasha SeddonOctober 16, 2015 We all have our fears. They might be spiders, clowns, a drop in click-through rates. For many email marketers, there’s nothing scarier than some frightening data. This Friday, we’ve gathered together some email stats which will haunt you in your sleep. You’ve been warned… 39% of marketers have no strategy for … Continue reading Fright School Friday: Email Stats to Send a Chill Down Your Spine
Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
Kenshoo reports significant growth in app installs from Facebook ads compared to a year ago. Ginny Marvin on September 15, 2015 App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report … Continue reading App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down YoY In Q2
Rosalind HenshellAugust 28, 2015 Is Your Online Image Letting Your Business Down? Businesses seem to fall into two clear categories online: those that know how important their online presence is and who stay on top of it at all times, and those that don’t. I’ve lost count of the number of businesses I’ve come across … Continue reading Is Your Online Image Letting Your Business Down?
Gina CilibertoAugust 3, 2015 We’re all tired of work resumes. There are only so many times you can say you’re a detail-oriented self-starting team player before it starts sounding blasé. Heck, it sounded blasé on the first try. That’s why it was such a relief when a friend brought up real-life resumes. At the time, … Continue reading Funemployment Got You Down? Try A Real-Life Resume
Maria DuronAugust 2, 2015 Life happens. While we try to control even the tiniest aspects of it, there are always events that can simply never be predicted. Needing to care for an elderly loved one or even realizing you want to be a full-time mom or dad results in wonderful family time but can leave … Continue reading Breaking Down The Break
Gyles SewardJuly 30, 2015 Climbing the ranks in the search engines isn’t as straightforward as it used to be. Nowadays there is endless amounts of information out there on how to best optimise your site, and keeping up with it—especially Google’s algorithm updates—can be the difference between being placed in the number one spot, or … Continue reading SEO: When to Tear it Down and Start Again
Ian NewcombeJuly 29, 2015 Customers appreciate an easy product returns process, and multi-channel returns can be a huge selling point. High volumes of product returns are nothing new in direct retailing. Catalogue shoppers have been sending back unwanted purchases for decades. Online shopping has simply given the quantities a massive boost. Even more so than (July … Continue reading Managing Multi-channel Returns: The Low Down
Zach HellerJuly 9, 2015 Bounce rate is one of the most important metrics you can track on your website. For those of you who are new to analytics or the concept of bounce rates in general, let’s start with some definitions. Bounce rate measures the percentage of visits to a page that result in a … Continue reading Breaking Down Bounce Rates
