Maria DuronAugust 2, 2015 Life happens. While we try to control even the tiniest aspects of it, there are always events that can simply never be predicted. Needing to care for an elderly loved one or even realizing you want to be a full-time mom or dad results in wonderful family time but can leave … Continue reading Breaking Down The Break
Gyles SewardJuly 30, 2015 Climbing the ranks in the search engines isn’t as straightforward as it used to be. Nowadays there is endless amounts of information out there on how to best optimise your site, and keeping up with it—especially Google’s algorithm updates—can be the difference between being placed in the number one spot, or … Continue reading SEO: When to Tear it Down and Start Again
Ian NewcombeJuly 29, 2015 Customers appreciate an easy product returns process, and multi-channel returns can be a huge selling point. High volumes of product returns are nothing new in direct retailing. Catalogue shoppers have been sending back unwanted purchases for decades. Online shopping has simply given the quantities a massive boost. Even more so than (July … Continue reading Managing Multi-channel Returns: The Low Down
Zach HellerJuly 9, 2015 Bounce rate is one of the most important metrics you can track on your website. For those of you who are new to analytics or the concept of bounce rates in general, let’s start with some definitions. Bounce rate measures the percentage of visits to a page that result in a … Continue reading Breaking Down Bounce Rates
Columnist Kerry Jones shares what to look for when vetting content marketing agencies to ensure your partnership is destined for success. Kerry Jones on June 24, 2015 In his recent post about the evolving agency ecosystem, Marketing Land columnist Paul Roetzer said, “Agencies are thriving because the industry is moving too fast for brands to … Continue reading 5 Signs You Should Settle Down With A Content Marketing Agency
Lori SoardJune 6, 2015 One issue I see as an editor over and over are articles that are pretty lengthy and have a lot of redundant information. As a writer, you have something to say. That’s why you write after all. Writers also tend to be word lovers. It is easy for them to add … Continue reading Top Editing Tips for Cutting a Lengthy Post Down to Size
Rick WhittingtonFebruary 22, 2015 It’s a common scenario. A marketing manager starts a company blog with the intent of getting more people to their website. They do everything right, including linking up the blog on their website and publishing on a regular basis. More and more people visit the company website, but there’s one problem… … Continue reading Website Traffic is Up, Leads Are Down. What Now?
Tough Mudder Inc. CMO Jerome Hiquet says his brand relies on video marketing to convey experiences that pictures simply cannot capture. Amy Gesenhues on February 18, 2015 As CMO of Tough Mudder Inc., Jerome Hiquet knows firsthand how powerful a video can be when you’re leading the charge to recruit participants for one of world’s … Continue reading A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy
Melanie HowardJanuary 15, 2015 Prosecuted for…Tweets? On December 2, 2014, the Federal Trade Commission (“FTC”) published a proposed consent order for public comment, regarding a settlement agreement reached with advertising agency Deutsch LA, Inc. Deutsch LA was hired by Sony Computer Entertainment America LLC to develop an advertising campaign for the Sony PlayStation Vita (“PS … Continue reading FTC Cracks Down on Social Media Deceptive Advertising
Terry Winters December 18, 2014 As the holidays approach, you may be wondering whether to close your business or stay open. During the initial growing years, many small business owners mistakenly keep the doors open during holidays in the hope of getting ahead of their competition or fear of losing customers. However, experts advise … Continue reading Holiday Shut Down: Should You Pause or Keep Going?
