Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.
By Robert Brady April 30th, 2018 Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites & 650K apps and reaches 90% of all internet users worldwide) Google has no problem showing ads for virtually any … Continue reading 4 Tips for Better AdWords Display Campaigns
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too by Joe Mandese @mp_joemandese, April 11, 2018 The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising. Native ad budgets soared 50.1% in 2017 and became the dominant digital advertising format — albeit one … Continue reading Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Mobile, social media and Amazon are the major growth drivers. Greg Sterling on April 11, 2018 According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this … Continue reading Native will dominate display spending in 2018
Brad Smith — January 9, 2018 Follow @bsmarketer — January 9, 2018 Did you know that 86% of consumers suffer from “banner blindness”? Only 14% of consumers who participated in that study could recall the last display ad they saw. Let alone the last one they clicked. That was back in 2013. Now, consumers are … Continue reading 3 Ways to Resurrect Your Dying Display Ads
Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. Grace Kaye on December 15, 2017 This is for all you GDN (Google Display Network) displayers out there. I repeat, this is just for GDN display advertising and how you can … Continue reading How to integrate display with search and video
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy. Jacob Baadsgaard on September 21, 2017 As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, … Continue reading Display advertising: 3 ways to improve your campaign targeting
Katherine Buchholz — June 19, 2017 — June 19, 2017 As spending on display advertising skyrockets, marketers face tremendous pressure to prove and optimize their return on investment (ROI). Yet more and more are finding the secret weapon to success: the phone call. The low ROI marketers perceive with their display advertising is often tied … Continue reading Make Your Display ROI Soar: 5 Helpful Ways to Use Phone Calls
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising. Adam Grow on June 12, 2017 Technology is advancing at an accelerated rate, and the far-fetched dreams of yesterday are quickly becoming the innovations of today. For the longest time, artificial intelligence … Continue reading The value of applying artificial intelligence in display advertising
Why The End Could Be Nigh(ish) For Display by Sean Hargrave , Staff Writer, May 25, 2017 It’s a little like that moment in the Harry Potter books and films when Hermione breaks with custom and just switches “you know who” with the name Voldemort. Forrester has predicted the end for digital display, and now … Continue reading Why The End Could Be Nigh(ish) For Display
