Tag Archives: DISPLAY

Parallel tracking goes live for Google Ads display campaigns May 1

Stay tuned for the launch date of parallel tracking for video campaigns. Ginny Marvin on April 29, 2019 After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for … Continue reading Parallel tracking goes live for Google Ads display campaigns May 1 →

Understanding the Difference Between Search and Display Ads

Display Advertising

Jacob Havenridge — April 5, 2019 — April 5, 2019 Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google Ads can be a daunting task for people unfamiliar with the platform. … Continue reading Understanding the Difference Between Search and Display Ads →

Pump up the power of your display ads

Display Advertising

Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with search campaigns. Tom Costello on April 2, 2019 As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers have grown increasingly … Continue reading Pump up the power of your display ads →

Leveraging RTB display to engage, nurture and convert audiences through personalization

Marketing Tools

With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019 With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization →

Google touts ROI of AMP display ads, adding they perform best on AMP web pages

Google AMP

Volkswagen reported a 48 percent lift in CTR running an AMPHTML ad on an AMP page. Robin Kurzer on February 20, 2019 Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on non-AMP web pages, Google said Wednesday. The company also found that its AMP display … Continue reading Google touts ROI of AMP display ads, adding they perform best on AMP web pages →

How to Find New Placements to Target on the Display Network

Google Advertisement

Joe Martinez — January 12, 2019 — January 12, 2019 I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out display campaigns. While I still want the tool back, … Continue reading How to Find New Placements to Target on the Display Network →

Why you should embrace a full-funnel strategy for programmatic display

Programmatic

Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Grace Kaye on November 2, 2018 Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time … Continue reading Why you should embrace a full-funnel strategy for programmatic display →

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Small Business

Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. Amy Gesenhues on October 26, 2018 Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital … Continue reading Small businesses more likely to shift ad budgets from search, display, paid social to Amazon →

5 Design Principles to Master for Better Display Ads

Brad Smith — August 3, 2018 Follow @bsmarketer — August 3, 2018 With 11% of Internet users now blocking display ads, and many others just tuning them out, you have to work extra hard to make sure people click when they do see them. And great display ads are all about the visuals. Don’t underestimate … Continue reading 5 Design Principles to Master for Better Display Ads →

Native isn’t display. Stop treating it like it is.

Native Advertising

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is. →