Liz Kislik — June 27, 2019 Follow @lizkislik — June 27, 2019 StockSnap / Pixabay There’s more and more media coverage and management literature today about the importance of authenticity at work. There’s a book and an accompanying TEDx talk called “Bring Your Whole Self to Work” by a fellow named Mike Robbins, and … Continue reading What to Do When Your Direct Report Starts Crying (Besides Panic)
Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results
Direct Marketing By Any Other Name by Ray Schultz , Columnist, November 23, 2018 Marketers, so clever in their ad copy, often fall back on clichés when thinking about what they do. Here’s one that was red-hot a year or two ago, but may have faded a bit since then: Data-driven marketing. The group formerly … Continue reading Direct Marketing By Any Other Name
Joanne Hernon — June 6, 2018 Follow @growthledge— June 6, 2018 Guest posting is a great way to build credibility within your niche and get some exposure for your site. There are many benefits to guest posting. The trick is learning how to capture said benefits and truly capitalize on them. Unfortunately, there is no … Continue reading How Guest Posting Can Direct Steady Streams of Convertible Traffic to Your Site
Amber Kemmis — February 21, 2018 — February 21, 2018 real-napster / Pixabay For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company … Continue reading The Difference Between Direct and Organic Search Traffic Sources
George Beall — January 11, 2018 Follow @GeorgePBeall — January 11, 2018 Photo-Mix / Pixabay Over the past few years, customers have slowly been shifting to social media as their primary means of directly connecting with brands. From customer support to questions about products, direct messaging has become a go-to for consumers to bring forward … Continue reading 4 Ways to Increase Customer Engagement With Social Media Direct Messaging
Dusti Arab — November 25, 2017 — November 25, 2017 maxlkt / Pixabay Tiffany Noel Taylor is among the top 1% of all Mary Kay earners. Every day, she is working her way through her contacts, making sure each one them feels as fabulous as she can. More than just selling makeup, Tiffany is a … Continue reading How a Virtual Assistant Can Amplify Your Direct Sales Business
Tim Whiting — August 18, 2017 — August 18, 2017 After leading a dozen or so major website redesigns, I am familiar with the euphoric thrill of publishing and propagating a new website. It’s the realization of months of iterative discovery, creation and testing. Many times, however, the celebration is short-lived as the reality of … Continue reading Crowdsourcing Your QA – How to Tap Into Direct, Indirect and Inferred VoC to Deliver an Optimal Website Redesign
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two. Alison Lohse on August 3, 2017 In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. … Continue reading How to bridge the gap between brand and direct response marketing
Marriott, Wyndham Gain Direct Traffic, Bookings From Search by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2017 Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with … Continue reading Marriott, Wyndham Gain Direct Traffic, Bookings From Search
