Tag Archives: Direct

3 Major Forms of Digital Direct Marketing Explained

Chanakya Kyatham September 8, 2021 Digital marketing is a form of marketing that has been around for years. It’s one of the most popular forms because it can be done from anywhere, and it provides instant feedback in the form of data. Digital marketing comes in many different forms, but there are three major ways … Continue reading 3 Major Forms of Digital Direct Marketing Explained →

Email vs. Direct Mail: The Contest of Cost & Conversions

Email Engagement

Paula Chiocchi June 10, 2021 Email and direct mail. These two have been battling it out for years. There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my favorite myth, that they’re both “dying” channels (when people still check their mail … Continue reading Email vs. Direct Mail: The Contest of Cost & Conversions →

How to Direct Your Efforts So Your Boss Will Care About Them

Management Skills

Liz Kislik April 16, 2021 Your relationship with your boss is just like any other relationship: what you actually do doesn’t matter as much as how it’s perceived. But it’s hard to remember this when you’re taking instructions and trying to deliver on goals. Based on the power structure, you’re not calling the shots … Continue reading How to Direct Your Efforts So Your Boss Will Care About Them →

Publishers See Gains In Referrals, Though Direct Traffic Is Strong

Referral Marketing

Publishers See Gains In Referrals, Though Direct Traffic Is Strong by Rob Williams , March 12, 2021 The coronavirus pandemic last year led consumers to spend more time reading news and information, with content aggregators, search engines and social media helping to drive big gains in traffic, according to a report by content analytics platform … Continue reading Publishers See Gains In Referrals, Though Direct Traffic Is Strong →

Are Direct Marketers Scared of Digital Marketing?

Digital Marketing

Scott Logie November 23, 2020 Digital marketing is not a new concept – four out of five marketing organisations have a digital marketing platform (DMP) or are implementing one, according to Gartner – but it can be a confusing one. All the brands that we work with engage with prospects and customers through various digital … Continue reading Are Direct Marketers Scared of Digital Marketing? →

Why Direct Hiring Is a Waste of Time

Effective Hiring

Derek Gallimore September 11, 2020 Yes, you read the title right. Direct hiring is a waste of time, and I’m here to tell you why. No offense to those who are still direct hiring advocates, but how do you go through your day knowing that you’re wasting your precious time and money doing something that … Continue reading Why Direct Hiring Is a Waste of Time →

How to Make Your Direct to Consumer Advertising on Facebook More Successful

Facebook Advertisement

Ana Gotter — April 15, 2020 When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? … Continue reading How to Make Your Direct to Consumer Advertising on Facebook More Successful →

What Instagram’s Separate Direct Messaging App Threads Means for Business

Instagram For Business

Larry Kim — October 10, 2019 Follow @larrykim Back in 2017, Instagram released and then subsequently shut down a private messaging app called Direct. The app was aimed to rival Snapchat, much like Instagram’s “Stories” feature. The app shut down came after a couple months with few international downloads, and all messages sent on it … Continue reading What Instagram’s Separate Direct Messaging App Threads Means for Business →

Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?

Employee Satisfaction

Arik Hanson — October 5, 2019 Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now … Continue reading Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand? →