Alex Yakubovich — October 6, 2017 Follow @ScoutRFP — October 6, 2017 kaboompics / Pixabay Innovation pays off — and if you’re not regularly investing in it, your company’s growth may be suffering. Seamless collaboration and automation yield bigger savings, greater operational efficiency, more strategically aligned decisions and, ultimately, better business outcomes. In today’s digital … Continue reading Trouble Scaling? Examine How You Approach Digital Transformation
Ruth Stevens — October 6, 2017 Follow @RuthPStevens — October 6, 2017 Pixabay What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? ROI? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer. … Continue reading How to Triple Your Digital Marketing Results
Dave Charest — October 5, 2017 Follow @DaveCharest — October 5, 2017 When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your … Continue reading How to Show Value to Your Clients Through Digital Marketing Measurement
Petra Mainer — October 4, 2017 — October 4, 2017 Technological transformations in the modern world have moved much of human activity to the virtual space. Our work, study, leisure, and even private areas such as friendships and intimate communication are inextricably linked to “being online.” So if your company does not exist online, it … Continue reading 15 Valuable Digital Marketing Tools to Grow Your Business
Young Entrepreneur Council — September 29, 2017 Follow @YEC — September 29, 2017 What about your digital brand/footprint sets you apart? 1. Opinionated Content When I write content that I think will be helpful for people, it rarely gets shared. When I write content based on my personal experience in a specific area, it tends … Continue reading 13 Things That Set Your Digital Presence Apart From the Crowd
As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend. Scott Rayden on September 28, 2017 If I were writing this post even a year ago, I’d (still) be focusing on the mobile experience. Even … Continue reading CMO audit series, Part 5: The rise of digital assistants
Jeff Mutimer — September 26, 2017 — September 26, 2017 fancycrave1 / Pixabay Four years ago, the Harvard Business Review published an article that predicted the disruption of the consulting industry as a result of the evolving digital economy. Over the past few years, we’ve seen that disruption start to develop. Consultants are adding digital … Continue reading How Digital Transformation Will Change Consulting Business Models
Young Entrepreneur Council — September 25, 2017 Follow @YEC — September 25, 2017 On what digital platform have you had the most success generating paid leads and why? 1. LinkedIn People mean business on LinkedIn. We’re in the B2B space, and people are constantly looking to make connections to get better results in what they’re … Continue reading Digital Platforms That Can Help You Generate Paid Leads
Frank Bocchino — September 23, 2017 Follow @frankbocchino — September 23, 2017 GregMontani / Pixabay As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. … Continue reading Digital Marketing: Gambling on Over Segmentation?
Angela Hausman, PhD — September 23, 2017 Follow @MarketingLetter — September 23, 2017 It’s hard to believe it’s been 5 years since I first posted one of my most cited posts, 16 Differences between Traditional Media and Social Networking and over a year since I updated the post. A lot has changed since then. For … Continue reading 4 Differences Between Digital Marketing and Traditional Media
