Alice Williams — October 25, 2017 — October 25, 2017 You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the digital sphere. Today, the most successful ad campaigns are rooted in digital marketing. … Continue reading How New Digital Advertising Rules Are Affecting Your Brand
Pavan Patidar — October 25, 2017 — October 25, 2017 Goumbik / Pixabay I hear on a regular basis from marketers who want to know what the “magic sauce” or silver bullet is when it comes to improving their ad campaigns quickly. What that silver bullet is aimed at varies, but I often get asked, … Continue reading Digital Marketing Silver Bullets Do Not Exist
Taylor Gordon — October 24, 2017 — October 24, 2017 27707 / Pixabay To offer refunds or not to offer refunds, that is the question. The fear with adding a money-back guarantee to products is the possibility that buyers will take advantage of you. If you sell products online like ebooks and courses, someone can … Continue reading Should You Add a Money-Back Guarantee to Your Digital Products?
Peter Sheldon — October 23, 2017 Follow @magento— October 23, 2017 When it comes to digital, Jonathan Bradbury, Munchkin’s Director of Global eCommerce, likes to keep it simple. “In digital, there’s so much out there that can overcomplicate things. You can lose sight of what’s really important,” he said. At Shop.org, Bradbury revealed the simple … Continue reading 4 Ways Munchkin Accelerated their Digital Business
Marvin Magusara — October 20, 2017 Follow @bubblelocalseo — October 20, 2017 Vietnam. This is a bloody war, and you are in it. 6 months ago you were living a happy life in Chicago, but now you are creeping slowly and quietly through this jungle hell. As you swallow, you taste the salt in your … Continue reading The Way of the Digital Assassin
Kristen Buzzaird — October 19, 2017 — October 19, 2017 The digital marketing landscape may always be in a state of constant flux with technology changing all the time, but the one thing that never changes is the need for leads to fill company’s sales funnels. And a lot of these leads come from digital … Continue reading Should You Outsource Your Digital Marketing?
John Rampton — October 16, 2017 — October 16, 2017 When Apple Pay was initially released in 2014 there was hype surrounding digital wallets and mobile payments. People were predicting that Apple Pay was going to replace your credit cards especially within your small business. Of course, that hasn’t exactly been the case. Apple Pay … Continue reading What Do Digital Wallets Mean For Your Small Business?
Erika Montgomery — October 13, 2017 Follow @PublicityErika — October 13, 2017 Are you investing in digital marketing strategies? Keep these ones in mind. When you make your own website, you want to implement techniques that help to get it to the top of the search engines. At the same time, you want to integrate … Continue reading Best Ways to Create an Effective Digital Marketing Strategy
In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position. Andrew Waber on October 11, 2017 As a regular Marketing Land reader, you couldn’t miss the constant drumbeat of bad … Continue reading The new CMO role in digital commerce
Mike Moran — October 9, 2017 Follow @MikeMoran — October 9, 2017 I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. (How did you know?) I … Continue reading Digital Marketing Requires Millennial Marketers
