Hephzy Asaolu — September 22, 2017 Follow @http://twitter.com/iamladywriter — September 22, 2017 DigitalMarketingAgency / Pixabay As the world approaches a decade since the meltdown that rocked its financial markets, it is more desperate than ever for a revolution. Some bandages have been applied, but many believe we’re overdue for another financial crash. New regulations in … Continue reading The New Era of Digital Banking is Here and Why It Matters
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital. Lewis Gersh on September 21, 2017 There’s a critical error we tend to make in marketing for retail these days, … Continue reading Want to win more sales this holiday season? Don’t bet the farm on digital
Mark Miller — September 20, 2017 Follow @MMtwopointfive — September 20, 2017 Competitive business leaders have heard, if not always understood, platitudes urging digital transformation for years now. Since the Internet of Things has become a core facet of our everyday lives, the importance of updating and adapting organizations to survive and thrive in an … Continue reading Why Your Digital Transformation Has Stalled Out (And What to Do About It)
Darnelle O’Brien — September 19, 2017 Follow @thekissagency — September 19, 2017 Templune / Pixabay They say a craftsman is only as clever as his tools, and at K.I.S.S, we believe harnessing the power of digital marketing is easy when you have the right tools. So, this week, we’ve curated 4 of our favourite chrome … Continue reading 4 Google Chrome Extensions To Boost Your Digital Marketing
Louisa Smythe — September 15, 2017 — September 15, 2017 Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, … Continue reading How to Use SEO in Your Digital Marketing Strategy
Jon-Mikel Bailey — September 12, 2017 Follow @jonmikelbailey — September 12, 2017 Digital marketing can be daunting. And keeping up with trends and shiny objects is exhausting and usually a waste of time. Sometimes, you need to get back to what works. These are things we tell our clients all the time so it only … Continue reading 12 Digital Marketing Steps to Get You Back on Track
What Digital ROI Is Really About, In Three Words by Mike Donahue , Op-Ed Contributor, September 6, 2017 To properly calculate return on digital media investment, we must take into account two other words beginning with the letter I: intent and impressions. What is the advertiser’s intent? Simply put, it is to get the best … Continue reading What Digital ROI Is Really About, In Three Words
Angela Hausman, PhD — September 9, 2017 Follow @MarketingLetter — September 9, 2017 Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I just had to use it. Rather than … Continue reading 13 Keys to Success in Digital Marketing in a Single Map
Jessica Davis — September 1, 2017 Follow @godotmedia — September 1, 2017 Simon / Pixabay It’s every digital marketer’s desire to make the most of Facebook, but there are several barriers that stand in the way. While some marketers can’t figure out what their content is lacking, others struggle know what they want to create … Continue reading 7 Free Facebook Marketing Tools for Savvy Digital Marketers
Hassan Bawab — September 1, 2017 Follow @hassanbawab — September 1, 2017 Templune / Pixabay “Digital transformation” has become a popular buzzword – senior executives and experts are all talking about it. Some enterprises are already leveraging the benefits of digital transformation, while others struggle with incorporating the necessary changes into their business processes. Digital … Continue reading The 5 Challenges of Digital Marketing Transformation
