TV Ad Spend Appears To Boost Digital KPIs For Auto Brands by Alex Weprin , August 15, 2018 Automakers that increased TV ad spending in the fourth quarter of 2017 saw a statistically significant boost in digital key performance indicators (KPIs), including unique visitors and search. According to a new report from the Video Advertising … Continue reading TV Ad Spend Appears To Boost Digital KPIs For Auto Brands
Tag Archives: Digital
Why Digital Marketers Should Pass Call Data into Google Ads
Derek Andersen — August 17, 2018 — August 17, 2018 janeb13 / Pixabay Google Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to run search, display, and video ad campaigns. In Q4 of 2017, the average CPC (cost per click) for Google Ads spiked … Continue reading Why Digital Marketers Should Pass Call Data into Google Ads
7 Reasons Not to Hire a Digital Marketing Agency
Joline Buscemi — August 18, 2018 Follow @jolinebuscemi — August 18, 2018 Hiring a digital marketing agency isn’t for everyone. Working with an agency is a relationship, and just like when it comes to romance, it isn’t always the right time to get serious. If you’re considering turning to experts to take on (or take … Continue reading 7 Reasons Not to Hire a Digital Marketing Agency
Digital Marketing Requires Mastery of Multiple Skills
Angela Hausman, PhD — August 15, 2018 Follow @MarketingLetter — August 15, 2018 Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that … Continue reading Digital Marketing Requires Mastery of Multiple Skills
Digital Advertising 101 – How It Can Help Your Business? [Infographic]
Jomer Gregorio — August 8, 2018 Follow @JomerGregorio — August 8, 2018 From social media and mobile chat apps to websites, search engines, and email – it is without a doubt that the digital landscape has a lot of cost-effective channels to offer for the business industry. For almost 20 years, these digital channels have … Continue reading Digital Advertising 101 – How It Can Help Your Business? [Infographic]
New Rules, Tools For Managing Information In The Digital Age
New Rules, Tools For Managing Information In The Digital Age, Part III by Peter Friedman , Op-Ed Contributor, August 8, 2018 Whether driven by Facebook itself or government, clamp-down regulation isn’t the answer, as it tends to have negative unintended consequences. For example, in a well-intended effort to protect privacy, Facebook has now restricted companies … Continue reading New Rules, Tools For Managing Information In The Digital Age
Digital and TV Advertising Overlap
Digital and TV Advertising Overlap by Jack Loechner , Staff Writer @mp_research, August 9, 2018 As consumer attention is increasingly split across screens, marketers are looking holistically at all touchpoints to find their audiences in the right place, at the right time. It’s not enough anymore to look at digital media and TV advertising as separate channels with … Continue reading Digital and TV Advertising Overlap
How to Perfect Your Digital Marketing Campaign
Warren Knight — August 9, 2018 Follow @warrenknight — August 9, 2018 Technology dominates every part of our lives, and it is impossible to imagine our society without it. This means it is imperative that we, as entrepreneurs, fully grasp this digital mindset to garner complete use of the multitude of services and tools now … Continue reading How to Perfect Your Digital Marketing Campaign
Don’t Hire a Digital Marketing Agency Without Asking These Questions
Kristen Odom — August 7, 2018 — August 7, 2018 Great work and a strong portfolio only showcase some of what a digital marketing agency can do. People and processes are the secret sauce that separates a good agency from a great one. How do you find an agency that approaches marketing from a strategic … Continue reading Don’t Hire a Digital Marketing Agency Without Asking These Questions
Mastering Leadership and Communication in the Digital Age
Darleen DeRosa — August 4, 2018 Follow @onpoint_llc — August 4, 2018 Foundry / Pixabay Rapid innovations in technology have caused widespread disruption across the business world. While the impact of these developments used to fall primarily upon companies directly involved in the tech industry, few organizations can escape their effects today. The latest wave … Continue reading Mastering Leadership and Communication in the Digital Age
Random Posts on
5 Important Investments Every Entrepreneur Should Make
Role of PR in Building and Executing a Content Blueprint
Email Marketing Benefits
5 Useful Sources For Capturing Voice of the Customer (VoC) Data
8 Ways Small Businesses Can Master Pinterest
5 Strategies For Improving Customer Relationships Using Salesforce Integration
The Five C’s of Cultivating Your Brand’s Visual Voice on Instagram and Beyond
