Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. Greg Sterling on October 9, 2018 According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half … Continue reading Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Adam Henshall — October 8, 2018 — October 8, 2018 One of the impacts of technology on how we do business is a greater ability to structure our companies differently and to leverage advantages which would previously have been difficult. At Process Street, our team is based remotely. Which means we’re able to draw on … Continue reading Digital Democracy: Improving Communication and Trust in Your Business
The key to creating more engaging online stories may be letting your audience fill in the blanks. Peter Minnium on October 8, 2018 “Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was … Continue reading The power of disruptive digital narrative
Derek Andersen — October 5, 2018 — October 5, 2018 More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses the same way — by calling. Below, we’ve … Continue reading 11 Voice Search Statistics Digital Marketers Need to Know
Ashleigh Betvardeh — October 2, 2018 — October 2, 2018 FirmBee / Pixabay Search engine optimisation is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimisation makes sense, but most people don’t … Continue reading 4 Reasons Why SEO is the Immune System of Your Digital Strategy
James Patterson — September 24, 2018 — September 24, 2018 The internet and evolving technologies have dramatically changed the way people do everyday activities like researching, shopping, and banking. The common practice before was going to a physical store to learn more about a product, canvas, and finally purchase. Now, it’s possible to do everything … Continue reading The Consumer Buying Behavior in the Digital Age [Infographic]
Search, social and video were the formats and channels that led the way. Finance, Pharma and Technology were the big vertical spenders. Greg Sterling on September 20, 2018 Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including … Continue reading Report: Digital now makes up 51% of US ad spending
Erika Montgomery — September 15, 2018 Follow @PublicityErika — September 15, 2018 Learn why you need to invest in digital marketing for your business. No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any … Continue reading Why is Digital Marketing Important & Essential for Startup Growth?
Maria Breaux — August 26, 2018 — August 26, 2018 “Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To … Continue reading The California Consumer Privacy Act and What It Means for Digital Marketers
Derek Andersen — August 22, 2018 — August 22, 2018 In 2018, the digital marketing landscape is more competitive than ever. With spend rising rapidly on all channels, the pressure is on digital marketers to prove their ROI and acquire more customers at lower costs. In the face of this rising pressure, many marketers believe … Continue reading 14 Statistics Digital Marketers Need to Know in 2018
