Ibrahim Kareem — August 3, 2018 Follow @Soapmedia — August 3, 2018 Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile devices. The internet changed the way people engage with businesses and brands. … Continue reading Hit Your Mark With These 10 Actionable Digital Marketing Tactics
Jomer Gregorio — July 27, 2018 Follow @JomerGregorio — July 27, 2018 The General Data Protection Regulation (GDPR) is said to be the most important change in data privacy regulation in the last two decades. Coming into force last May 25 this year, this newly-implemented regulation is set to revolutionize the way that business organizations … Continue reading Ways GDPR Will Transform the Digital Marketing Industry [Infographic]
Darnelle O’Brien — July 29, 2018 Follow @thekissagency — July 29, 2018 PPC and SEO are terms often bandied about in marketing. But for brands just trying to be heard, these “common” marketing terms can leave some still trying to understand the fundamentals. While we know some savvy search marketers may know allllll about the … Continue reading PPC vs. SEO: The Digital Showdown
Manu Mathew — July 28, 2018 Follow @manumathewVIQ — July 28, 2018 Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s always connected, never-in-one-place consumers now have access to more information to help them … Continue reading Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
Kristen Herhold — July 28, 2018 Follow @kristenherhold — July 28, 2018 Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As our online … Continue reading The Importance of Digital Marketing in 2018
Caroline Black — July 27, 2018 — July 27, 2018 rawpixel / Pixabay Whether you are creating a digital strategy from scratch or looking to update an existing plan, there are a handful of go-to tactics involving content, social media, pay-per-click advertising, and analytics to turn to in your time of need. Researching, developing, and … Continue reading Digital Strategy In Need of An Update? Consider These 4 Tactics
Is Privacy Dead In The Digital Age? What To Do About It: Part I by Peter Friedman , Op-Ed Contributor, July 26, 2018 Let’s face it: Privacy is dead and rigor mortis set in a long time ago — back in the ’60s and ’70s, when computers began to store our data to target and … Continue reading Is Privacy Dead In The Digital Age? What To Do About It: Part I
David Holley A group of Seattle entrepreneurs, who worked at flash sale site Zulily before it sold for $ 2.4 billion in 2015, are announcing a new company that has been developing a technology to help advertisers figure out where to efficiently buy digital ads. Called New Engen, the company was founded in … Continue reading Former Zulily Employees Announce Digital Ad Platform New Engen
Emily Andrews — July 23, 2018 — July 23, 2018 Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven marketing strategies produce better and faster results and are the key to … Continue reading Data-Driven Digital Marketing: How to Improve Your Marketing Strategies
Brett McHale — July 23, 2018 — July 23, 2018 If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were … Continue reading 5 Keys to Starting Your Own Digital Marketing Agency
