Tag Archives: Digital

Are You Missing Out on the Most Critical Digital Agency Deliverable?

Randy Milanovic — May 7, 2020 Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn’t enough… they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of … Continue reading Are You Missing Out on the Most Critical Digital Agency Deliverable? →

Will Digital Marketing Replace Traditional Marketing?

Digital Marketing

Dan Moyle — May 6, 2020 How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became synonymous with the world wide web? Probably. As world events move people online in greater numbers than ever before, the cry that traditional marketing is dead grows louder. But … Continue reading Will Digital Marketing Replace Traditional Marketing? →

Vendors go all-in on professional services to speed digital transformation

Digital Transformation

For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company. Amy Gesenhues on May 6, 2020 Recently, one of Acquia’s customers who had not previously worked with the digital experience platform’s professional services team reached out to set up a meeting. The customer was being approved for an FDA test … Continue reading Vendors go all-in on professional services to speed digital transformation →

Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments

Digital Marketing Tools

Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments →

Digital Advertising Trends in 2020 [Infographic]

Digital Advertisement

Jomer Gregorio — May 2, 2020 Technology has always evolved at a fast pace to follow preferences and provide convenience. As such, people attempt to make their life easier by relying on technology, mainly digital devices. The shifts in technology have transformed not only nearly every aspect of modern life but also opens endless opportunities … Continue reading Digital Advertising Trends in 2020 [Infographic] →

3 ways digital marketing agencies will change due to COVID-19

Agency Business

As we progress, it is important to adapt your strategy, organization and communication. John Lincoln on May 1, 2020 If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I … Continue reading 3 ways digital marketing agencies will change due to COVID-19 →

10 Ways Businesses Can Use a Digital Wallet to Get More Sales in 2020

Payments Wallet

Albert Costill — April 29, 2020 It may have taken a little longer than expected, but it appears that digital wallets are finally on fire. Now, you can use a digital wallet to get more sales in 2020 MasterCard found that mobile wallets are growing, while an American Express survey shows that digital sales are … Continue reading 10 Ways Businesses Can Use a Digital Wallet to Get More Sales in 2020 →

Digital transformation is no longer a buzzword. It’s an imperative.

Digital Transformation

The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. Amy Gesenhues on April 28, 2020 Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. … Continue reading Digital transformation is no longer a buzzword. It’s an imperative. →

7 Top Digital Marketing Strategies in 2020 that Drive Bold Results

Digital Marketing Strategies

Pam Moore — April 21, 2020 Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the … Continue reading 7 Top Digital Marketing Strategies in 2020 that Drive Bold Results →

9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19

Public Relations

William Comcowich — April 21, 2020 The coronavirus pandemic has upended the lives of millions, including PR and marketing professionals. With group gatherings banned and employees working from home, most people are spending more time online, more time on social media and more time reading news online. Many businesses adapted quickly to the crisis. Gyms … Continue reading 9 Ways Digital PR & Marketing Can Adapt to the Age of COVID-19 →