Jomer Gregorio — June 4, 2020 Many businesses worldwide have already benefited from outsourcing different processes to specialized agencies. Outsourcing non-core processes allowed companies to save on workforce costs since they didn’t have to hire additional people to work on other projects. They have the option of outsourcing to countries that offer cheap labor. Digital … Continue reading Outsourcing Digital Marketing in 2020 – It’s About Time [Infographic]
Bob Hebeisen — June 5, 2020 Digital banking has been around for decades, but it has never been hotter, and it has never been more critical to the success of financial services companies. “Distance banking” was first extended to personal banking customers in the early 1980s. Later in the decade it would be dubbed “Internet … Continue reading Digital Banking: The Surging Importance of CX
The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy
Karen Repoli — May 21, 2020 It’s a necessity for entrepreneurs to be online for internet marketing, to provide services to clients and customer service as well as to simply be connected with industry news and social contacts. Yet being online seems to diminish our attention spans and take over our private lives. It’s a … Continue reading 21 Things You Can Do Immediately to Declutter your Digital Life and Business Without Completely Disconnecting
Chintan Jain — May 20, 2020 The focus on digital transformation has never been greater. Even the companies that thought they could rely on legacy systems are now planning to go digital because of the disruptions that have been caused by the ongoing coronavirus pandemic. Organizations are trying to make sure their business strategies are … Continue reading Who Should Lead Digital Transformation Within the Enterprise?
Dan Moyle — May 18, 2020 Marketing is the beginning of a conversation with ideal prospects; it can come from many different avenues. If marketing is the business process of identifying, anticipating and satisfying customers’ needs and wants, then it’s also getting in front of those potential business relationships. Because marketing is used to attract … Continue reading How Digital Marketing Continues to Change
Chanakya Kyatham — May 17, 2020 In 2020, we will observe new marketing trends along with some current trends that are still effective: Chatbots – automatic personalized help; 2020 technologies breathe new life into chatbots, making them more compelling and popular than they were in previous years. Voice Search – as more people use digital … Continue reading 3 Digital Marketing Trends to Watch for in 2020
Samantha Warren — May 17, 2020 Brand awareness is very important in this digital era. Digital marketing is turning out to be one of the most popular ways to boost brand awareness. Some tools can be used and some activities can be done for free. It is important to pay attention to organic digital marketing … Continue reading 5 Digital Marketing Strategies to Boost Brand Awareness
Performance Marketing, Advertising Blazes New Trails In Search, Digital by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2020 Performance advertising and marketing will become the dominant strategy in 2020 — especially now as companies emerge from COVID-19 lockdown and every dollar invested in a campaign must have clear and measurable goals. Data can back the … Continue reading Performance Marketing, Advertising Blazes New Trails In Search, Digital
Angela Hausman, PhD — May 13, 2020 When designing or doing a significant re-design of your website or other online properties, missteps that potentially damage your digital performance abound, meaning you fail to capitalize on the opportunities presented or even face poor returns on your investment. Major designs involve a multitude of decisions, each working … Continue reading Web Design Decisions that Damage your Digital Performance
