The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets. Pamela Parker on June 15, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is … Continue reading What’s Digital Asset Management and why are marketers adopting the technology?
Jeff Previte — June 11, 2020 There are tons of common questions about digital marketing we hear a lot at Bluleadz. In an effort to pull back the curtain and reveal more behind-the-scenes magic, we’ve compiled this list of the 38 top digital marketing questions. Search Engine Optimization (SEO) 1. “How Long Does It Take … Continue reading 38 Common Digital Marketing Questions and Answers You Need to Hit Your Goals
At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces. Pamela Parker on June 11, 2020 Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at … Continue reading Martech Spotlight: How Kenshoo does digital commerce ad management
Jomer Gregorio — June 4, 2020 Many businesses worldwide have already benefited from outsourcing different processes to specialized agencies. Outsourcing non-core processes allowed companies to save on workforce costs since they didn’t have to hire additional people to work on other projects. They have the option of outsourcing to countries that offer cheap labor. Digital … Continue reading Outsourcing Digital Marketing in 2020 – It’s About Time [Infographic]
Bob Hebeisen — June 5, 2020 Digital banking has been around for decades, but it has never been hotter, and it has never been more critical to the success of financial services companies. “Distance banking” was first extended to personal banking customers in the early 1980s. Later in the decade it would be dubbed “Internet … Continue reading Digital Banking: The Surging Importance of CX
The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy
Karen Repoli — May 21, 2020 It’s a necessity for entrepreneurs to be online for internet marketing, to provide services to clients and customer service as well as to simply be connected with industry news and social contacts. Yet being online seems to diminish our attention spans and take over our private lives. It’s a … Continue reading 21 Things You Can Do Immediately to Declutter your Digital Life and Business Without Completely Disconnecting
Chintan Jain — May 20, 2020 The focus on digital transformation has never been greater. Even the companies that thought they could rely on legacy systems are now planning to go digital because of the disruptions that have been caused by the ongoing coronavirus pandemic. Organizations are trying to make sure their business strategies are … Continue reading Who Should Lead Digital Transformation Within the Enterprise?
Dan Moyle — May 18, 2020 Marketing is the beginning of a conversation with ideal prospects; it can come from many different avenues. If marketing is the business process of identifying, anticipating and satisfying customers’ needs and wants, then it’s also getting in front of those potential business relationships. Because marketing is used to attract … Continue reading How Digital Marketing Continues to Change
Chanakya Kyatham — May 17, 2020 In 2020, we will observe new marketing trends along with some current trends that are still effective: Chatbots – automatic personalized help; 2020 technologies breathe new life into chatbots, making them more compelling and popular than they were in previous years. Voice Search – as more people use digital … Continue reading 3 Digital Marketing Trends to Watch for in 2020
