Outsourcing Digital Marketing in 2020 – It’s About Time [Infographic]

Jomer Gregorio — June 4, 2020

Many businesses worldwide have already benefited from outsourcing different processes to specialized agencies. Outsourcing non-core processes allowed companies to save on workforce costs since they didn’t have to hire additional people to work on other projects. They have the option of outsourcing to countries that offer cheap labor.

Digital Marketing agencies have become more aggressive in offering their services amidst the current COVID-19 pandemic. Digital marketing can help businesses rank high on search engine results pages when competitors have closed down.

The global outsourcing market has doubled in size during the last eight years, and it’s foreseen that it will continue to grow in the coming years. The COVID-19 pandemic may dampen the momentum of the industry’s growth, but it will likely continue growing as businesses realize the benefits of outsourcing. Once the pandemic ends, the firms that outsourced work will become more competitive than other companies in the same industry.

This is now the right time to outsource digital marketing to countries like the Philippines, which offers cheap labor that continued its outsourcing operations. The country’s outsourcing industry will continue to grow as foreign firms outsource work to cut costs while staying competitive.

Before trusting in a digital marketing agency, businesses must first consider which of their processes to outsource and which ones to handle in-house. Among the areas to consider are content creation, brand management, search engine optimization, and others.

Seeing how competitive a digital marketing agency can help ascertain whether or not it has the right staff, the appropriate tools, the necessary skills, and the business’s needed services. Firms must also consider the communications, data protection, reputation, and the digital marketing agency’s technologies to ensure that they get the one that can help their businesses.

Trusting in the cheapest agency without taking anything into consideration can lead to more expenses without any results. To know more why it’s right time to outsource digital marketing, see this infographic by Digital Marketing Philippines.

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