Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing
Sebastien Ricard July 2, 2020 The term “digital workplace” describes all of the technology solutions and applications companies rely on to be competitive in the modern business world. Nearly all companies have some form of a pseudo-digital workplace already, as technology is an essential part of the business landscape. But while the 2019 State of … Continue reading Digital Workplace Defined
Joe Cox July 2, 2020 The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. These … Continue reading Putting Together a Post COVID-19 Digital Marketing Action Plan
What do all DAMs do, and what are the points of differentiation between them? Pamela Parker on June 30, 2020 When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the varying abilities to manage a variety of file formats. … Continue reading What to look at when considering a Digital Asset Management platform
Susan Gilbert June 25, 2020 Today I have some great resources to help you bring more creativity to your digital marketing. Here’s four links with tips and tricks to kick start your work week. A clever marketing campaign involves using the best tools that will grow your community and conversion rates. Your business needs the … Continue reading 4 Unique Digital Marketing Tools
Jock Breitwieser June 25, 2020 In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post, business-related email, and more that you access from your computer, smartphone, or any other connected device. While this explanation is comprehensive, it … Continue reading How Digital Marketing Helps Your Business Grow
Lalit Sharma June 23, 2020 News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses. We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right … Continue reading 5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic
Chris Pitt June 18, 2020 The marketing funnel is a representation of the journey your customers take from first discovering your brand to buying into it. This concept has been used by marketers and advertisers for well over 100 years, but it’s more relevant now than ever. The average journey to purchase now consists of … Continue reading End-to-End Optimization of Your Digital Marketing Funnel
Dhruv Mehta June 16, 2020 The Pandemic Impact on Digital Marketing Team Work We all are going through a tough phase because of COVID 19. The virus single-handedly disrupted the regular activities of companies and in some cases, forced them to close all operations. In this time, Digital Marketing is hugely affected. Agencies are not … Continue reading How to Boost the Productivity of a Remote Digital Marketing Team
Angela Hausman, PhD — June 15, 2020 Photo by Launchpresso from Pexels Earlier this week, we discussed how to achieve marketing success in the middle of the triple crises (coronavirus, financial meltdown, and massive protests as part of Black Lives Matter) facing the US and much of the world right now. Today, I’ll focus on … Continue reading Digital Marketing Tips to Help your Business Adapt to Today’s Crisis
