Tag Archives: Digital

1-800 Contacts doubles down on the digital customer experience

How 1-800 Contacts responded to record stay-at-home demand. Rodric Bradford on December 1, 2020 Hindsight may be 20/20, but 1-800 Contacts, the largest contact lens retailer in the U.S., had the foresight since back in 2018 to combine personalization with an efficient e-commerce and shipping experience, leaving them prepared for this year’s increase in online … Continue reading 1-800 Contacts doubles down on the digital customer experience →

The Human Factor: Digital Connectivity Still Needs a Human Touch

Digital Transformation

Daniel Burrus November 28, 2020 We live in an amazing era of technology-driven transformation that’s redefining how we sell, market, communicate, collaborate, innovate, train, and educate—all in an amazingly short period of time. Because of this, there are worrisome questions for many in a multitude of different industries: What will happen to my job? Will … Continue reading The Human Factor: Digital Connectivity Still Needs a Human Touch →

Are Direct Marketers Scared of Digital Marketing?

Digital Marketing

Scott Logie November 23, 2020 Digital marketing is not a new concept – four out of five marketing organisations have a digital marketing platform (DMP) or are implementing one, according to Gartner – but it can be a confusing one. All the brands that we work with engage with prospects and customers through various digital … Continue reading Are Direct Marketers Scared of Digital Marketing? →

Repurposing an internal digital ad solution for client use

Digital Tools

Internal data sources serve as the foundation for a new external platform. Rodric Bradford on November 23, 2020 The popular saying that ‘necessity is the mother of invention’ has been confirmed in the martech world, where forced innovation has led to the launch of new processes, products and platforms. For example, Digital Remedy, a digital … Continue reading Repurposing an internal digital ad solution for client use →

15 Best Black Friday 2020 Deals for Digital Marketers

Digital Marketing

Irina Weber November 20, 2020 This has been both an exceptional and difficult year for many reasons. As many businesses still try to recover from the coronavirus crisis, you should do the best to adapt your marketing strategist to the latest consumer trends and increase your online sales. Black Friday and Cyber Monday are two … Continue reading 15 Best Black Friday 2020 Deals for Digital Marketers →

Virtual events are here to stay: and they’re a digital channel

Virtual Events

Integrate argues that virtual events should be seen as something more than substitutes for in-person. Kim Davis on November 19, 2020 “This has been an interesting year on the events front in lots of ways.” Some British understatement from Chris Wickson, the co-founder and former CEO of U.K.-based B2B events and lead capture vendor Akkroo. … Continue reading Virtual events are here to stay: and they’re a digital channel →

Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox

Digital Transformation

David Parks November 15, 2020 Businesses run on contracts, but given their importance, many organizations don’t have true insight into how their employees, partners and customers access and manage contracts today. They could be stored in file cabinets or in folders on personal computers or network drives, in PDF or Excel or multiple other formats, … Continue reading Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox →

How to Approach Post-COVID Work Environment as a Chief Digital Officer

Corporate Culture

Bob Van Rossum November 13, 2020 After months of working from home, companies across the country are now facing one of the most perplexing challenges since the start of COVID. How do you maintain an efficient working environment while meeting employees’ newly developed needs and expectations? As the leading chief digital officer executive search firm, … Continue reading How to Approach Post-COVID Work Environment as a Chief Digital Officer →

Amid a Digital Transformation, ASEAN Consumers Turn to E-Wallets

Digital Transformation

Tanvir Zafar November 11, 2020 Southeast Asia has its online revolution right now. According to the global consulting organization Bain & Company’s 2019 report, 310 million of the region’s consumers will go digital by 2025. However, the firm underestimated how fast the region’s consumers are adopting digital services. In an August study from Bain & … Continue reading Amid a Digital Transformation, ASEAN Consumers Turn to E-Wallets →