Internal data sources serve as the foundation for a new external platform. Rodric Bradford on November 23, 2020 The popular saying that ‘necessity is the mother of invention’ has been confirmed in the martech world, where forced innovation has led to the launch of new processes, products and platforms. For example, Digital Remedy, a digital … Continue reading Repurposing an internal digital ad solution for client use
Tag Archives: Digital
15 Best Black Friday 2020 Deals for Digital Marketers
Irina Weber November 20, 2020 This has been both an exceptional and difficult year for many reasons. As many businesses still try to recover from the coronavirus crisis, you should do the best to adapt your marketing strategist to the latest consumer trends and increase your online sales. Black Friday and Cyber Monday are two … Continue reading 15 Best Black Friday 2020 Deals for Digital Marketers
Virtual events are here to stay: and they’re a digital channel
Integrate argues that virtual events should be seen as something more than substitutes for in-person. Kim Davis on November 19, 2020 “This has been an interesting year on the events front in lots of ways.” Some British understatement from Chris Wickson, the co-founder and former CEO of U.K.-based B2B events and lead capture vendor Akkroo. … Continue reading Virtual events are here to stay: and they’re a digital channel
How Has Digital Marketing Changed in 2020?
Elena Iordache-Stoica November 16, 2020 2020 is close to an end and with everything that has happened in the world, I think it’s safe to say I’m not the only one who will not miss it. But before the end of the year, I wanted to take the time to reflect on what has forever … Continue reading How Has Digital Marketing Changed in 2020?
Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox
David Parks November 15, 2020 Businesses run on contracts, but given their importance, many organizations don’t have true insight into how their employees, partners and customers access and manage contracts today. They could be stored in file cabinets or in folders on personal computers or network drives, in PDF or Excel or multiple other formats, … Continue reading Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox
How to Approach Post-COVID Work Environment as a Chief Digital Officer
Bob Van Rossum November 13, 2020 After months of working from home, companies across the country are now facing one of the most perplexing challenges since the start of COVID. How do you maintain an efficient working environment while meeting employees’ newly developed needs and expectations? As the leading chief digital officer executive search firm, … Continue reading How to Approach Post-COVID Work Environment as a Chief Digital Officer
Amid a Digital Transformation, ASEAN Consumers Turn to E-Wallets
Tanvir Zafar November 11, 2020 Southeast Asia has its online revolution right now. According to the global consulting organization Bain & Company’s 2019 report, 310 million of the region’s consumers will go digital by 2025. However, the firm underestimated how fast the region’s consumers are adopting digital services. In an August study from Bain & … Continue reading Amid a Digital Transformation, ASEAN Consumers Turn to E-Wallets
Maintain Your Digital Business: Don’t Stop Now if You Want to Succeed
Angela Hausman, PhD November 11, 2020 Photo by nappy from Pexels You’ve spent time and money to build your digital business. Now, maintain your digital business to enjoy all the benefits from your hard work. Maybe you spent weeks or months getting your digital business off the ground. It took years before your business started … Continue reading Maintain Your Digital Business: Don’t Stop Now if You Want to Succeed
The Role of App Marketing in Digital Transformation
Madeleine Wilson November 9, 2020 As the weather gets colder and people brace for a potential second shutdown, mobile app marketing has never been more important. The reality of life during a pandemic means more screen time. More people are staying home and connecting with friends, coworkers, and loved ones through their mobile devices. Mobile … Continue reading The Role of App Marketing in Digital Transformation
What You Need to Know About Marketing to Digital Boomers
Liz Papagni October 30, 2020 Baby Boomers are one of the wealthiest generations to date, holding $ 2.6 trillion in spending power. That’s a lot of money brands can earn when they work to understand Boomers and craft marketing campaigns that really reach them. Where many fail is in assuming that this older generation can’t—or … Continue reading What You Need to Know About Marketing to Digital Boomers
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