Erika Taylor Montgomery December 14, 2020 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online … Continue reading Keywords and Your Digital Marketing Strategy: What Do You Need to Know?
A taxonomy, and governance to ensure its proper use, are foundational for DAM. Kim Davis on December 10, 2020 Central to digital asset management, or DAM, is the tagging of assets so that they can be readily retrieved — something of critical importance for extensive libraries of text, images and video. But random tagging by … Continue reading The importance of governance for digital asset management
Dave Sutton December 7, 2020 The current environment presents a list of very challenging questions for transformational marketers. How should we think about digital strategy in the age of coronavirus? How should we handle content marketing, SEO, and customer relationships in 2021? How should we prepare for a post-Covid future? The key question that ties … Continue reading Get Back in the Game! Post-Pandemic Digital Strategy
Shashin Shah December 4, 2020 If predictions around Christmas and New Year spending trends hold good, 2020 would end on a high note despite the pandemic. However, with an exodus of shoppers from in-store to digital eCommerce, traditional brick-and-mortar retailers who were earlier toying with technologies such as virtual assistants, augmented reality (AR), and virtual … Continue reading Is Your Digital Commerce Strategy Ready for Xmas and New Year Shopping Rush?
Matt Janaway December 4, 2020 Marketing is an ever-evolving industry with new trends and innovations emerging as customer needs, behaviour and demands change. As each new year end approaches, marketing teams globally start planning for the next, calculating their budgets, and developing strategies that will increase their reach the most. But throw a global pandemic … Continue reading Top Digital Marketing Strategies for 2021
AAM Launches Third-Party Audit Program For Digital Publishers by Sara Guaglione , December 4, 2020 The Alliance for Audited Media has launched a third-party audit program for digital publishers, which the organization says is a key step in the fight against digital ad fraud. The AAM Digital Publisher Audit focuses on verifying publishers’ traffic sources. … Continue reading AAM Launches Third-Party Audit Program For Digital Publishers
Joydeep Bhattacharya December 2, 2020 Organizations across the world are facing the disruptive impacts of the ongoing COVID-19 pandemic. Over the past year, we all went on a digital transformation journey that influenced everything from our businesses and people to our processes and infrastructure. In fact, digital transformation was accelerated by up to 10 years … Continue reading Why CIOs Need to Make Incremental Digital Transformation Initiatives
How 1-800 Contacts responded to record stay-at-home demand. Rodric Bradford on December 1, 2020 Hindsight may be 20/20, but 1-800 Contacts, the largest contact lens retailer in the U.S., had the foresight since back in 2018 to combine personalization with an efficient e-commerce and shipping experience, leaving them prepared for this year’s increase in online … Continue reading 1-800 Contacts doubles down on the digital customer experience
Daniel Burrus November 28, 2020 We live in an amazing era of technology-driven transformation that’s redefining how we sell, market, communicate, collaborate, innovate, train, and educate—all in an amazingly short period of time. Because of this, there are worrisome questions for many in a multitude of different industries: What will happen to my job? Will … Continue reading The Human Factor: Digital Connectivity Still Needs a Human Touch
Scott Logie November 23, 2020 Digital marketing is not a new concept – four out of five marketing organisations have a digital marketing platform (DMP) or are implementing one, according to Gartner – but it can be a confusing one. All the brands that we work with engage with prospects and customers through various digital … Continue reading Are Direct Marketers Scared of Digital Marketing?
