Angela Hausman, PhD November 11, 2020 Photo by nappy from Pexels You’ve spent time and money to build your digital business. Now, maintain your digital business to enjoy all the benefits from your hard work. Maybe you spent weeks or months getting your digital business off the ground. It took years before your business started … Continue reading Maintain Your Digital Business: Don’t Stop Now if You Want to Succeed
Madeleine Wilson November 9, 2020 As the weather gets colder and people brace for a potential second shutdown, mobile app marketing has never been more important. The reality of life during a pandemic means more screen time. More people are staying home and connecting with friends, coworkers, and loved ones through their mobile devices. Mobile … Continue reading The Role of App Marketing in Digital Transformation
Liz Papagni October 30, 2020 Baby Boomers are one of the wealthiest generations to date, holding $ 2.6 trillion in spending power. That’s a lot of money brands can earn when they work to understand Boomers and craft marketing campaigns that really reach them. Where many fail is in assuming that this older generation can’t—or … Continue reading What You Need to Know About Marketing to Digital Boomers
Arik Hanson October 30, 2020 How many text messages have you received from Republican or Democrat operatives in the last few weeks? For me, it’s probably north of 500. For real, stop with the text messages! Interestingly enough, I seem to have found my way on a Republican list–I get no fewer than 20 messages … Continue reading What I Learned About Digital Short-form Content From 2,462 Republican Recruitment Text Messages
Paula Chiocchi October 29, 2020 A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers in particular. But what may be surprising, is that while many B2Bs have reduced their overall marketing spend this year, email and digital ads are thriving. eMarketer forecasts that US B2Bs … Continue reading 5 Reasons Digital & Email Marketing Should Get Your Vote Now
Dan Slavin October 28, 2020 In early 2020 the entire world was impacted by a deadly virus never before seen and still not completely understood. Covid-19 resulted in the shuttering of retail stores everywhere; many continue to remain closed in the U.S. and some have gone out of business entirely. What impact will the pandemic … Continue reading Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results
Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world. Rodric Bradford on October 28, 2020 at 2:51 pm The COVID outbreak has led to an increase of at-home consumption in the spirits industry, and to match that demand. Bacardi, the largest privately held spirits company in the world, has rolled out a new digital … Continue reading How Bacardi served up a new digital experience for consumers
Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating. Kim Davis on October 28, 2020 Like everything else in 2020, Halloween is going to be different. No New York City Halloween Parade, fewer parties, and in a number of states around the country, trick or treating is strongly … Continue reading Mars presents: a spooktacular digital Halloween
Angela Ash October 28, 2020 If you’re unfamiliar with the digital nomad lifestyle but are interested to give it a go, you’ll need to understand that while the transition is great in many ways, it also spells an end to your old habits and thinking patterns. How so? For starters, there are numerous bureaucracy issues … Continue reading 6 Things All Digital Nomads Need to Know
Young Entrepreneur Council October 27, 2020 As today’s digital landscape has shifted, with increased access to and advances in technology, and with more companies switching to online operations, marketers’ roles and responsibilities have shifted right along with it. Here are some of the skills and competencies that are now critical for marketers to succeed in … Continue reading 12 Key Skills Marketers Need in Today’s Digital Landscape
