Tag Archives: Digital

Building a Digital Culture Transformation Can Empower Your Employees to Work Smarter For Good

Rotem Gal December 26, 2021 Your workforce is the epitome of your company – but how exactly can you empower, train, and coach them when transitioning to a digital enterprise, especially in a crisis? It’s no surprise that Covid-19 has forced companies to interact with customers online to survive and stay relevant. So, as technology … Continue reading Building a Digital Culture Transformation Can Empower Your Employees to Work Smarter For Good →

5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022

Digital Marketing Strategies

Michael Brito December 23, 2021 67% of global brands today use between 1-5 different tools as a part of their marketing tech stack. That may seem like a large number but it’s really not if you think about all the things marketers are responsible for today. Sadly, there isn’t just “one tool” that can do … Continue reading 5 Reasons Why You Need to Optimize Your Digital Marketing Tech Stack in 2022 →

Marketing Mistake 5: Not Having a Long-Term Digital Marketing Strategy

Marketing Mistakes

Pallavi Tyagi December 21, 2021 Hi, welcome back to another blog of Your Digital Marketing Journey in this season. I’m talking about the mistakes that I made as a first time entrepreneur and we are up to mistake five. I’m going to start off this blog with the quote that you may have heard, which … Continue reading Marketing Mistake 5: Not Having a Long-Term Digital Marketing Strategy →

Digital out-of-home advertisers seek hyper-local, contextual targeting

Advertisement Industry

New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies. Chris Wood on December 17, 2021 Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home … Continue reading Digital out-of-home advertisers seek hyper-local, contextual targeting →

7 Ways to Improve Digital Experience for Employees

Digital Strategy

Dave Sutton December 15, 2021 Different experiences characterize the workplace, and these experiences are created by various workplace interactions that contribute to employee performance and productivity. In today’s world of work, employee experience is no longer limited to peer-to-peer or subordinate-to-boss interactions. It also extends to experiences created from connections with digital channels and workplace … Continue reading 7 Ways to Improve Digital Experience for Employees →

3 Digital Marketing Tactics That Will Increase Your Website’s Conversion Rate

Digital Marketing Engagement

DeJuan Wright December 9, 2021 Sales, sales, sales…the dreaded word that makes executives’ heartbeat a little bit faster whenever they hear it. For some, that increased heartbeat can be directly attributed to the sheer enthusiasm that comes with achieving sales goals and all the perks and rewards affixed to sales success. However, for other executives … Continue reading 3 Digital Marketing Tactics That Will Increase Your Website’s Conversion Rate →

3 Differences Between SEO and SEM in Digital Marketing

SEO And SEM

Jock Breitwieser December 8, 2021 Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you to raise brand awareness, boost website traffic, and increase your revenue. However, to run your campaign well, you must familiarize yourself with the most popular search marketing strategies, SEO and … Continue reading 3 Differences Between SEO and SEM in Digital Marketing →

400+ businesses swear by this secret to their digital marketing success

Digital Marketing Skills

Take the next step to boost your digital presence. Online Marketing Gurus on December 9, 2021 Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their fast and smart growth. Our clients get more … Continue reading 400+ businesses swear by this secret to their digital marketing success →

How Important is Digital Transformation for Business Continuity?

Digital Transformation

Swapnil Bhagwat December 7, 2021 Digital transformation integrates computer-based technologies that stimulate a complete assessment of a company’s products, services, processes, and strategies on both a cultural and a business level. Digital transformations are undertaken to engage better and serve a company’s customers and employees to make them more competitive and productive. In many ways, … Continue reading How Important is Digital Transformation for Business Continuity? →

What it means to be an empowered marketer in today’s digital landscape

Marketing Guide

How marketers can empower their operations in a digital-first landscape. Corey Patterson on December 6, 2021 “For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand … Continue reading What it means to be an empowered marketer in today’s digital landscape →