Tag Archives: Digital

Reaching Real Communities with Digital Marketing

Natalie Ross November 24, 2021 Many brands these days are looking to use digital marketing to establish better long-term relationships with smaller groups of existing customers. They do this as a way of building trust and their expanding audience. This requires an approach often referred to as “community marketing.” Sponsored Communities One major way to … Continue reading Reaching Real Communities with Digital Marketing →

4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up)

Digital Marketing Strategies

Erin Hynes November 24, 2021 Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive one. And in CPG digital marketing, it’s a challenge to keep up with emerging technologies as well as rapidly growing consumer demands. The pandemic changed the way shoppers browse and … Continue reading 4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up) →

The OOH industry’s digital transformation encourages marketers to test and learn

Digital Transformation

At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed. Chris Wood on November 24, 2021 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and … Continue reading The OOH industry’s digital transformation encourages marketers to test and learn →

How to Do Digital Marketing for Luxury Brands

Digital Marketing Skills

Richard Hammond November 23, 2021 In 2011, retail was still a viable route to market for most luxury brands. Internet sales were rising but, at that time, online shoppers were reluctant to purchase expensive items sight unseen over the internet. That reluctance has now all but disappeared. Around £17bn work of luxury goods are sold … Continue reading How to Do Digital Marketing for Luxury Brands →

Everything You Wanted to Know About a Career in Digital Marketing

Digital Marketing Skills

Kaleigh Bulford November 23, 2021 As more and more businesses take their products and offerings online, the demand for digital unicorns and strategy gurus goes up. As a result, digital marketing as an industry is exploding. But is it the right industry for you? If you’re considering a career in digital marketing, you’re in the … Continue reading Everything You Wanted to Know About a Career in Digital Marketing →

How marketers can build their brand’s digital maturity

Marketing Branding

A brand’s digital maturity goes beyond digital transformation. Corey Patterson on November 17, 2021 at 9:18 am “Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas … Continue reading How marketers can build their brand’s digital maturity →

How to future-proof your digital marketing strategy

Digital Marketing Strategies

Marketers need to develop digital strategies that can weather and adapt to our ever-changing world. Corey Patterson on November 18, 2021 The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious … Continue reading How to future-proof your digital marketing strategy →

Digital Disruption is Now a Business Standard. Will you Fight it or Embrace it?

Digital Disruption Trends

Daniel Burrus November 16, 2021 Thanks to the Three Digital Accelerators I identified in the early ’80s, which include computing power/processing power, storage, and bandwidth, we as a global society are at a time of extreme connectivity. Exponential digital technology is transforming every business process, and massive disruptions are at every turn. The reality is … Continue reading Digital Disruption is Now a Business Standard. Will you Fight it or Embrace it? →

Web Accessibility Expectations for Digital Transformation

Digital Transformation

Ron Scott November 16, 2021 Digital transformation has been on the rise for quite some time. Enterprises have been transitioning their strategies from optimizing the in-person experience to growing their online channels. As the pandemic has sped up the need for digital innovation, sectors such as the financial industry have had some hurdles to overcome … Continue reading Web Accessibility Expectations for Digital Transformation →