Tag Archives: Digital

Google, Meta To Dominate As Digital Ad Growth Continues

Advertisement Industry

Google, Meta To Dominate As Digital Ad Growth Continues by Laurie Sullivan  @lauriesullivan, December 6, 2021 Despite a year marked with worldwide supply-chain woes, brands continued to rely heavily on search engine and social media companies like Google and Meta, respectively — two industries that will help the advertising industry continue its growth in 2022, … Continue reading Google, Meta To Dominate As Digital Ad Growth Continues →

Brick-And-Mortar Banks Losing the Battle to Their Digital Counterparts

Brick-and-Mortar Business

Julia Magas November 30, 2021 Financial technologies are rapidly transforming from futuristic imaginings into an inextricable component of everyday life. Back in 2016, such services as Apple Pay and Samsung Pay were just entering the global market as newfangled inventions, while today, they are used to processing three times more transactions than those made using … Continue reading Brick-And-Mortar Banks Losing the Battle to Their Digital Counterparts →

Privacy Rules Top The List Of Digital Challenges In 2022

Digital Marketing Intelligence

Privacy Rules Top The List Of Digital Challenges In 2022 by Nina Lentini , Staff Writer @Nina_Lentini, November 26, 2021 A new survey of global business executives finds most looking to overcome several challenges for their digital teams — with privacy regulations topping the list for 2022. Among those challenges are privacy regulations and guidelines; organizational … Continue reading Privacy Rules Top The List Of Digital Challenges In 2022 →

Reaching Real Communities with Digital Marketing

Digital Marketing

Natalie Ross November 24, 2021 Many brands these days are looking to use digital marketing to establish better long-term relationships with smaller groups of existing customers. They do this as a way of building trust and their expanding audience. This requires an approach often referred to as “community marketing.” Sponsored Communities One major way to … Continue reading Reaching Real Communities with Digital Marketing →

4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up)

Digital Marketing Strategies

Erin Hynes November 24, 2021 Consumers today have many products and brands contending for their attention, which means the CPG industry is an especially competitive one. And in CPG digital marketing, it’s a challenge to keep up with emerging technologies as well as rapidly growing consumer demands. The pandemic changed the way shoppers browse and … Continue reading 4 Tips For a Strategic CPG Digital Marketing Campaign (And the Trends to Back Them Up) →

The OOH industry’s digital transformation encourages marketers to test and learn

Digital Transformation

At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed. Chris Wood on November 24, 2021 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and … Continue reading The OOH industry’s digital transformation encourages marketers to test and learn →

Everything You Wanted to Know About a Career in Digital Marketing

Digital Marketing Skills

Kaleigh Bulford November 23, 2021 As more and more businesses take their products and offerings online, the demand for digital unicorns and strategy gurus goes up. As a result, digital marketing as an industry is exploding. But is it the right industry for you? If you’re considering a career in digital marketing, you’re in the … Continue reading Everything You Wanted to Know About a Career in Digital Marketing →

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