Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients. Chris Wood on January 21, 2022 The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform … Continue reading How are digital agencies helping marketers transform in 2022?
Erin Hynes January 14, 2022 In 2021, connected TV (CTV), video and audio solidified their place in multi-channel marketing strategies. Brands and agencies are now integrating these digital marketing channels into their marketing mix in order to take advantage of new opportunities for ad creativity and innovation, and so that they can efficiently and effectively … Continue reading Digital Marketing Channels to Adopt in 2022
Emily Standley January 12, 2022 I’ve decided that this year is going to be all about staying focused, prioritizing goals, eliminating the negative, decluttering and detoxifying. This includes detoxing my digital life. In this day of mega information, we are inundated in a digital delirium of apps, folders, files, messages, downloads, plug ins, bookmarks, links, … Continue reading 11 Ways to Detox Your Digital Life
Lacy Boggs January 10, 2022 At its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals. But before you’re ready to work with someone to create a digital content strategy for your business, you may have some … Continue reading How to Create a Digital Content Strategy For Your Small Business
Susan Tucker January 7, 2022 Are you a senior business owner looking to boost your small business in the age of digital marketing? In this article, let’s explore some simple tips to help get you going in the right direction. First off, it’s helpful to remember that all companies operate with two primary goals: offering … Continue reading Digital Marketing Basics for Senior Business Owners
Kristin Zhivago December 30, 2021 It is now possible to know just about everything about anyone. We leave digital breadcrumbs wherever we go. And since we spend so much time online, that’s a big reveal. As digital marketers, we are in possession of incredibly powerful tools, tools that can be used for good or ill. … Continue reading Digital Marketing Ethics
Daglar Cizmeci December 29, 2021 The digital space has very much developed and evolved over the last decade alone and talks of digital transformation have very much become a buzzword in the tech space. From the use of cloud-based software to apps for essentially anything you’d like, companies and research firms use digital transformation to … Continue reading 7 Main Principles of Digital Transformation
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward. Chris Wood on December 27, 2021 Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled … Continue reading 2022 Predictions: Customer Experience & Digital Experience
Hard Work And The Olden Days of Digital Media by Cory Treffiletti , Featured Contributor, December 22, 2021 I was reminiscing about the good old glory days of digital media recently. I have been lucky enough to be blazing a path in digital media since back in 1994, when digital media was primarily email addresses … Continue reading Hard Work And The Olden Days of Digital Media
