Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018 The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?
William Harris — March 19, 2018 Follow @wmharris101 — March 19, 2018 geralt / Pixabay Despite what some may tell you, social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of … Continue reading How to Sell More Products Across Different Social Media Channels
Riley Panko — March 2, 2018 Follow @RileyPanko — March 2, 2018 While the young may be categorized as the most technologically savvy, it’s true that people of all ages use social media apps. Having access to a huge network of friends and family in your pocket is appealing, and that fact registers in the … Continue reading How Different Generations Use Social Media Apps
Amanda Abella — February 23, 2018 — February 23, 2018 In my group coaching program, part of what I help students do is come up with a core offering. Once they have their one core offering, then they are encouraged to create offerings at different price points. There are several reasons why you want to … Continue reading 3 Reasons Why You Should Have Offers at Different Price Points
Ian Dainty — February 21, 2018 Follow @iandainty — February 21, 2018 Research tells us that in order to become a leader in your field, you need to demonstrate your business differentiators, to show how your company is different than your competitors. And this is sound advice. But, when you look at the websites of … Continue reading Do Your Business Differentiators Really Make You Different Than Your Competitors?
Don’t stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines 9 ways you can push the envelope in 2018. Ryan Phelan on December 22, 2017 I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins … Continue reading Message to email marketers: Show me something different in 2018
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things. Jim Yu on September 7, 2017 Late in 2015, Google confirmed what many of us … Continue reading Mobile & desktop SEO: Different results, different content strategies
Ana Gotter — August 31, 2017 — August 31, 2017 Most businesses understand the importance of switching up the headlines, images, and offers on their Facebook Ads, but many forget that they should also be diversifying their ad formats. Facebook Ads (and thus, Instagram Ads) come with a large variety of different placement options and … Continue reading The Different Facebook Ad Formats You Need to Be Using
Ana Gotter — June 15, 2017 — June 15, 2017 Clker-Free-Vector-Images / Pixabay Close your eyes for a second, and think about the last social media video that you remember seeing. If you’re like a large majority of daily social media users, it’s probably a video that you saw within the last few hours. What … Continue reading 6 Different Types of Social Media Videos You Need to Be Using
Darleen DeRosa — June 5, 2017 Follow @onpoint_llc— June 5, 2017 Business and talent acquisition leaders are increasingly using flexible work options to attract the best and brightest talent. Over one-third of business leaders (34 percent) expect 50 percent of their full-time staff will be working virtually by the year 2020. The massive growth of … Continue reading Why Virtual Leadership Is Different From Leading In Person
