Sarah Bircher — August 7, 2019 — August 7, 2019 Tumisu / Pixabay The best manager I ever had used to start our one-on-one meetings with this reminder, “Please let me know if I need to change my approach to help you be successful.” It was her way of practicing one of her guiding philosophies … Continue reading Changing Your Approach: Leading Different Processing Styles
Richard Conrad — July 30, 2019 — July 30, 2019 The Western idea of intuition is based on the concept that some information can be acquired without reason or observation: a gut feeling or a sixth sense that makes the person experiencing intuition feel one way or another. For example, “I had an intuition he … Continue reading How Different Cultures See Intuition and Innovation
Hannah Vergara — March 23, 2019 — March 23, 2019 Video! It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. In fact, if you aren’t executing a video marketing strategy by now, … Continue reading Differences & Benefits of Different Video Hosting Options
Veronica Green-Gott — March 6, 2019 — March 6, 2019 There are many different types of corporate events. But depending on your goals and how much corporate event marketing experience you have, not all of them will be right for you. For example, if it’s your first event, I wouldn’t suggest hosting a panel of … Continue reading 6 Different Types of Corporate Events
Daniel Burrus — February 16, 2019 Follow @DanielBurrus — February 16, 2019 We categorize everything, from subgenres of music to which foods are the healthiest. But most categorization occurs between generational differences in the workforce and what success means to both, especially in manufacturing. The Change Curve of Manufacturing In recent years, the change curve … Continue reading Changes in Manufacturing: How Will Different Generations Adapt?
Melissa Ingold — February 9, 2019 Follow @timefreedombiz — February 9, 2019 As a busy small business owner, it’s tempting to think, “Oh, I’ll get around to documenting standard operating procedures later. I’ve got other priorities now.” But take it from me, lovely, documentation should not wait. Having standard operating procedure templates, guides, and forms … Continue reading 7 Different Standard Operating Procedure Examples for Small Business
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. Barry Levine on February 4, 2019 at 5:07 pm The modern marketer’s job is not just about selling a product, like moving a new car off a dealer’s lot. Increasingly, it’s about selling a service, like leasing a … Continue reading Why subscription and consumption services need a different kind of marketing
Nasrullah Patel — January 8, 2019 Follow @Peerbits — January 8, 2019 Choosing a right engagement model is a very critical decision for the whole mobile app development process as it directly impacts its execution. Choosing an engagement model is like setting up the foundation on which the whole project stands. The type of engagement … Continue reading A Complete Guide to Understanding Different Kinds of Engagement Models [Infographic]
A PR exec sees an essential difference that will keep humans in the game. Barry Levine on July 30, 2018 Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will … Continue reading Why AI for PR may be different than AI for marketing
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018 The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?
