Bruce McKenzie — May 10, 2017 — May 10, 2017 Vidyard recently published an infographic that cleverly maps 12 types of video productions (explainers, product info, chalk talks, personalized, etc.) to the customer life cycle and suggests appropriate levels of production values for each genre. It’s worth a look. But this “generic” approach to video … Continue reading Do You Need Different Kinds of Video for Sales Enablement?
Penny Kooy — April 6, 2017 — April 6, 2017 Is project management different in an advertising agency? The short answer is a resounding “no.” While traditional project management is generally associated with more technical industries—IT, engineering, architecture, and so forth—the basic tenets of good, old-fashioned project management extend themselves across industries. Let’s break it … Continue reading Is Project Management Different in an Ad Agency?
Christopher Moore — April 2, 2017 Follow @cjmoore— April 2, 2017 Handling teams that perform in various time zones and have different working days is challenging. One team might begin work early in the day, whereas another might commence its work day several hours later, but the time difference between their zones can be misleading … Continue reading 5 Valuable Employer Tips for Managing Teams in Different Time Zones
Tara Banda — February 17, 2017 Follow @tbanda— February 17, 2017 The modern marketplace doesn’t just consist of single stores and companies isolated to a suburb – the ability for people to work from all over the world has enabled them to conduct business from anywhere as well. This also makes the ways we communicate … Continue reading Video Collaboration: A Different View on Communications
Kurt Shaver — February 3, 2017 Follow @kurtshaver— February 3, 2017 How the New Linkedin Impacts Different User Types By now, about 50% of LinkedIn users have had their desktop interface switched over to the new mobile-inspired design. If it hasn’t, it’s expected to happen by the end of February. Here’s how to tell which … Continue reading How the New Linkedin Impacts Different User Types
Dhariana Lozano — December 5, 2016 Follow @DhariLo— December 5, 2016 Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 … Continue reading How Different Social Media Influencers Equal Different Influence Results
Adam Frankel — November 30, 2016 Follow @FrankelInteract— November 30, 2016 What makes mobile apps a smart choice for business? Well, it’s all about the pocket end-to-end user experience that makes it easier for businesses to engage and retain their customer interest. While your competitors might try improving the website experience, strengthen technology infrastructure and … Continue reading Mobile Apps and How They Make Your Digital Marketing Different
Doug Dvorak — November 14, 2016 Follow @salescoach1064— November 14, 2016 When it comes to motivation, many of us have it, but there are some of us that do not. Let’s explore exactly what motivation is. Motivation is a strength that induces us to take action on things that we want to accomplish. For every … Continue reading Different Types of Motivation to Keep Yourself & Your Team Ambitious and Successful
by Personal Branding BlogSeptember 30, 2016 Have you heard this line before? It’s a fluffy and noncommittal line from someone who thinks they’re trying to let you down easy. In reality it’s a starting point for you to possibly continue the conversation, take the conversation in a different direction, and to help you stand out … Continue reading We’ve Gone In a Different Direction
AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. Larry Kim on September 26, 2016 Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, … Continue reading What’s the Google AdWords Health Score and how is it different from existing tools?
