Tag Archives: Differences

The Differences Between and Benefits of Scorecards and Dashboards

Laura Patterson — November 10, 2019 Follow @LauraVEM Scorecards and dashboards are two vital tools you will need to effectively execute your performance management initiative. Marketing organizations that focus on demonstrating and communicating their value, impact, and contributions invest in Marketing Performance Management (MPM) processes. The definition of performance management has remained relatively constant for … Continue reading The Differences Between and Benefits of Scorecards and Dashboards

5 Key Operational Differences Between Renewals and New Logos

Kelly Dehart — August 27, 2019 — August 27, 2019 Revenue leaders who own both renewals, as well as new business, recognize that managing renewals is a completely different beast. From forecasting to managing KPIs, the renewals motion requires a fundamentally different approach. But what exactly makes managing a renewals business unique? We outline five … Continue reading 5 Key Operational Differences Between Renewals and New Logos

Behavioral Differences, Aging Population Changing Search

Behavioral Differences, Aging Population Changing Search by Laurie Sullivan  @lauriesullivan, April 25, 2019 It appears that older users are more skeptical and willing to look for a variety of answers to their questions on Google, whereas younger users want their question answered as quickly as possible. These nuances in behavior will change the future of … Continue reading Behavioral Differences, Aging Population Changing Search