Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News by Sara Guaglione , December 22, 2020 A recent study by data solutions company Lotame examined the digital behavior of COVID-19 content readers versus non-COVID-19 content readers. It found that consumers of COVID-19 content were more likely to be family-focused, female and young, compared … Continue reading Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News
Tag Archives: Differences
B2B vs. B2C: Key Differences that Actually Matter
Amit Dua November 24, 2020 B2B vs. B2C — what’s the difference? Tricky question. But, let’s sort this out with a basic example; Alibaba is a B2B eCommerce company | Amazon is a B2C eCommerce company (and, B2C too). B2B eCommerce is selling products and services from business to business. B2C eCommerce is selling products … Continue reading B2B vs. B2C: Key Differences that Actually Matter
SEO vs. Social Media: The Differences Between Search and Social Traffic
Jock Breitwieser October 13, 2020 SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion. The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address … Continue reading SEO vs. Social Media: The Differences Between Search and Social Traffic
Amazon SEO Isn’t Google SEO: 6 Differences That Matter
Travis Jamison August 2, 2020 Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up. When customers have a specific product in … Continue reading Amazon SEO Isn’t Google SEO: 6 Differences That Matter
What are the differences between B2B marketing automation platforms?
Here’s what you should look for when making comparisons between marketing automation solutions. Pamela Parker on March 30, 2020 Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital … Continue reading What are the differences between B2B marketing automation platforms?
The Differences Between and Benefits of Scorecards and Dashboards
Laura Patterson — November 10, 2019 Follow @LauraVEM Scorecards and dashboards are two vital tools you will need to effectively execute your performance management initiative. Marketing organizations that focus on demonstrating and communicating their value, impact, and contributions invest in Marketing Performance Management (MPM) processes. The definition of performance management has remained relatively constant for … Continue reading The Differences Between and Benefits of Scorecards and Dashboards
Knowing the Tax Differences Between Active and Passive Income
Marc Andre — September 5, 2019 Follow @vital_dollar — September 5, 2019 stevepb / Pixabay Earning a steady income is a necessity if you have plans to support yourself and often requires trading your time for money. However, not all income comes in the form of paycheck. Rather, some income comes from investments you’ve made … Continue reading Knowing the Tax Differences Between Active and Passive Income
5 Key Operational Differences Between Renewals and New Logos
Kelly Dehart — August 27, 2019 — August 27, 2019 Revenue leaders who own both renewals, as well as new business, recognize that managing renewals is a completely different beast. From forecasting to managing KPIs, the renewals motion requires a fundamentally different approach. But what exactly makes managing a renewals business unique? We outline five … Continue reading 5 Key Operational Differences Between Renewals and New Logos
The Differences Between SMTP and IMAP (And Why You Need Both)
Thomas Griffin — August 21, 2019 Follow @jthomasgriffin — August 21, 2019 Email plays a crucial role in virtually every single one of our lives. Studies show that 58 percent of consumers check their email first thing in the morning. Compare that number to dwindling five percent of people who check their favorite news program … Continue reading The Differences Between SMTP and IMAP (And Why You Need Both)
Turning Cultural Differences into Workplace Assets
Howard Ross — June 28, 2019 Follow @cookross — June 28, 2019 We humans are social creatures who have a compulsion to connect with other humans. Paradoxically, that same need deeply divides us from others as we choose to identify with those in our own tribes. Our tendency toward tribalism is increasingly creating a society … Continue reading Turning Cultural Differences into Workplace Assets