Tag Archives: Developers

Why developers should play a big role in your next marketing campaign

With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here’s how. Ben Gibson on March 6, 2019 Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make … Continue reading Why developers should play a big role in your next marketing campaign

When It Makes Sense For Businesses To Hire Junior Software Developers

Viktor Bogdanov — November 13, 2018 Follow @easytiger1981 — November 13, 2018 Today, many companies try to stay away from hiring junior software developers and only focus on mid-level and senior resources. There’s a misconception that junior programmers will break the project and deliver little to no value. Here, I will try to dispel this … Continue reading When It Makes Sense For Businesses To Hire Junior Software Developers

Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers

Kevin George — August 3, 2017 Follow @imkevin_monk — August 3, 2017 Do you remember that breathtaking scene from “Harry Potter & the Chamber of Secrets”, where Harry aboard his Nimbus 2000, is pitted against Malfoy to win the game of Quidditch? Email marketing is the Nimbus 2000, and you are the captain of this … Continue reading Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers

4 things developers really wish every marketer understood

Contributor Josh Aberant shares the good, the bad and the ugly of developers’ marketing experiences. Josh Aberant on March 15, 2017   The challenges (and myths) of marketing to developers can feel boundless at times. Indeed, the apparent chasm between marketers and our technical customers can be daunting — and the stereotypes sometimes run both … Continue reading 4 things developers really wish every marketer understood

Vital Stats You Should Know About App Developers / Development [Infographic]

Venkatesh C.R. — November 14, 2016 Follow @dotcominfoway— November 14, 2016 While everybody knows that iOS and Android are the two most popular platforms for smartphone operating systems, did you know that Android developers are paid more at an average of $ 168/hr, against $ 150/hr for iOS devs? The mobile industry has really seen … Continue reading Vital Stats You Should Know About App Developers / Development [Infographic]