Tag Archives: Developers

Developers Create App That Tracks Users’ Lifetime Value For Marketers

Marketing Platforms

Developers Create App That Tracks Users’ Lifetime Value For Marketers by Laurie Sullivan  @lauriesullivan, December 23, 2019 Mobile app monetization company YouAppi wants to help marketers and developers find and retain customers with the greatest potential to make purchases — and who have the highest lifetime value — during the life of an app’s use. … Continue reading Developers Create App That Tracks Users’ Lifetime Value For Marketers →

Professional Scrum Developers and Their Importance

Project Management

Sahin Ozdemir — December 11, 2019 What baffles me each time I look at the numbers with regards to Scrum certifications, is the low amount of PSD Certified Software Developers in relation to the certified Professional Scrum Product Owners and Professional Scrum Masters out there. The beating heart of Scrum is getting to “Done”. Delivering … Continue reading Professional Scrum Developers and Their Importance →

The Development Team in Scrum – Just Developers or a Real Team?

Project Management

Peter Götz — September 13, 2019 Follow @petersgoetz — September 13, 2019 Software developers are mostly guys, happy to work by themselves at night in dark rooms. And they turn coffee, cola and pizza into code. Right? My experience so far To be honest, the longer I have worked in software development the more wrong … Continue reading The Development Team in Scrum – Just Developers or a Real Team? →

Developers love Agile, but is it right for content marketing?

Content Marketing

Some swear by the highly iterative process for creating marketing content. Others say it’s not a fit. Barry Levine on March 13, 2019 Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams, short-turnaround development cycles and rapid iterations based on feedback. In recent years, Agile fans … Continue reading Developers love Agile, but is it right for content marketing? →

Why developers should play a big role in your next marketing campaign

Marketing Campaigns

With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here’s how. Ben Gibson on March 6, 2019 Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make … Continue reading Why developers should play a big role in your next marketing campaign →

When It Makes Sense For Businesses To Hire Junior Software Developers

Effective Hiring

Viktor Bogdanov — November 13, 2018 Follow @easytiger1981 — November 13, 2018 Today, many companies try to stay away from hiring junior software developers and only focus on mid-level and senior resources. There’s a misconception that junior programmers will break the project and deliver little to no value. Here, I will try to dispel this … Continue reading When It Makes Sense For Businesses To Hire Junior Software Developers →

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