Tim Asimos — November 9, 2016 Follow @timasimos— November 9, 2016 A critical component of a winning B2B tradeshow marketing strategy is a well-designed, well-planned, impactful booth. In a crowded exhibition hall, your booth will either be your firm’s greatest asset or perhaps your greatest liability. Exhibiting comes at a premium, so it’s important to … Continue reading 5 B2B Tradeshow Booth Design Considerations for Maximum Impact
Tag Archives: Design
7 Web Design Best Practices
Kara Jensen — November 5, 2016 Follow @BopDesignSD— November 5, 2016 Web design is such an exciting industry to be a part of, especially when you get to see innovative, lovely designs. While there are a vast amount of beautiful, functional websites, there are also a ton of ugly, overdone, useless websites. As a B2B … Continue reading 7 Web Design Best Practices
Daily Design Terrors
Grace Cole — October 31, 2016 — October 31, 2016 In the spirit of Halloween we thought it would be fun to compile a few daily design terrors that graphic designers run into more often than they should. Cringe-Worthy Typography Cringe-worthy typography is one of those nightmares we can’t escape. It creeps up on us … Continue reading Daily Design Terrors
Scarily Bad Email Design Examples This Halloween
by Patrika ChestonOctober 26, 2016 These days, it feels like we’ve seen it all. We survived not forwarding those endless chain emails, the world “ending” in 2012 and all six seasons of Jersey Shore, so it’s hard to be scared of anything. This Halloween, it’s time to get spooked by something even worse than the … Continue reading Scarily Bad Email Design Examples This Halloween
How Web Design Evolved In 2016: Simplify Or Perish
by Kara Jensen Follow @BopDesignSDOctober 26, 2016 Trends, preferences, and technology change and evolve over time. As we start to think about wrapping up 2016, our B2B web design team sat down to take stock of what we’ve seen over the past several months and analyze how web design has really evolved over the year. … Continue reading How Web Design Evolved In 2016: Simplify Or Perish
How to Design the Optimal Business Intelligence Dashboard
by Annie Bustos Follow @TechBlocksOctober 22, 2016 The case for using business intelligence dashboards is pretty clear. BI platforms are intended to take large amounts of Big Data and turn it into easily digestible metrics that highlight successes or areas of improvement for a business. BI dashboards provide customized visual representations of data based on … Continue reading How to Design the Optimal Business Intelligence Dashboard
How the Design Thinking Process Improves Innovation and Customer Experience
by KC Claveria Follow @kcclaveriaOctober 21, 2016 An increasing number of companies are transforming product development by embracing a design method that puts the customer first. Instead of relying on people’s gut instincts, this new design framework cultivates empathy for users, emphasizes iteration and prototyping, and promotes tests throughout the process. It’s called design thinking, … Continue reading How the Design Thinking Process Improves Innovation and Customer Experience
3 Ways Website Design Guidelines Help You Grow
by Nikki PoeOctober 20, 2016 I’ve seen it time and time again: firms spend a lot of money to design and build a great website, and for a few months it looks fantastic. Then begins its gradual and inevitable decline. As the firm adds and updates copy and images, inconsistencies are introduced. The new photos … Continue reading 3 Ways Website Design Guidelines Help You Grow
4 PowerPoint Design Tips You Can Use Today
by Brian Shilling Follow @shilling_brianOctober 19, 2016 Everyone wants to avoid “death by PowerPoint”—whether on the giving or receiving end of a presentation. Here are four PowerPoint design tips you can use today that will add a bit of spark to your design for a very small time investment. Whether you’re creating a new presentation … Continue reading 4 PowerPoint Design Tips You Can Use Today
Paid search vs. paid social: how to design the ideal marketing mix
Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts. AJ Wilcox on October 6, 2016 Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, … Continue reading Paid search vs. paid social: how to design the ideal marketing mix