Tag Archives: Design

5 B2B Tradeshow Booth Design Considerations for Maximum Impact

Tim Asimos — November 9, 2016 Follow @timasimos— November 9, 2016 A critical component of a winning B2B tradeshow marketing strategy is a well-designed, well-planned, impactful booth. In a crowded exhibition hall, your booth will either be your firm’s greatest asset or perhaps your greatest liability. Exhibiting comes at a premium, so it’s important to … Continue reading 5 B2B Tradeshow Booth Design Considerations for Maximum Impact

Daily Design Terrors

Grace Cole — October 31, 2016 — October 31, 2016 In the spirit of Halloween we thought it would be fun to compile a few daily design terrors that graphic designers run into more often than they should. Cringe-Worthy Typography Cringe-worthy typography is one of those nightmares we can’t escape. It creeps up on us … Continue reading Daily Design Terrors

How to Design the Optimal Business Intelligence Dashboard

by Annie Bustos Follow @TechBlocksOctober 22, 2016 The case for using business intelligence dashboards is pretty clear. BI platforms are intended to take large amounts of Big Data and turn it into easily digestible metrics that highlight successes or areas of improvement for a business. BI dashboards provide customized visual representations of data based on … Continue reading How to Design the Optimal Business Intelligence Dashboard

How the Design Thinking Process Improves Innovation and Customer Experience

by KC Claveria Follow @kcclaveriaOctober 21, 2016 An increasing number of companies are transforming product development by embracing a design method that puts the customer first. Instead of relying on people’s gut instincts, this new design framework cultivates empathy for users, emphasizes iteration and prototyping, and promotes tests throughout the process. It’s called design thinking, … Continue reading How the Design Thinking Process Improves Innovation and Customer Experience

Paid search vs. paid social: how to design the ideal marketing mix

Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts. AJ Wilcox on October 6, 2016   Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, … Continue reading Paid search vs. paid social: how to design the ideal marketing mix