Tag Archives: Design

How to Take Advantage of Gmail’s Support for Responsive Email Design

by Kristen Dunleavy Follow @KristenWritesItOctober 2, 2016 If you’ve been opening emails in your Gmail account on your mobile device, chances are your experience has been kind of “meh.” We’re talking tiny CTAs, hard-to-read text and wonky-looking images. But all of that is about to change. Gmail recently announced that they will (finally!) support responsive … Continue reading How to Take Advantage of Gmail’s Support for Responsive Email Design

Empathic Design: Mapping Your Brain, Brand, and Data

by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data