by Brian Shilling Follow @shilling_brianOctober 19, 2016 Everyone wants to avoid “death by PowerPoint”—whether on the giving or receiving end of a presentation. Here are four PowerPoint design tips you can use today that will add a bit of spark to your design for a very small time investment. Whether you’re creating a new presentation … Continue reading 4 PowerPoint Design Tips You Can Use Today
Don’t focus exclusively on either social or search. Columnist AJ Wilcox explains why you need to understand what each brings to the table and integrate them both into your marketing efforts. AJ Wilcox on October 6, 2016 Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, … Continue reading Paid search vs. paid social: how to design the ideal marketing mix
by Kristen Dunleavy Follow @KristenWritesItOctober 2, 2016 If you’ve been opening emails in your Gmail account on your mobile device, chances are your experience has been kind of “meh.” We’re talking tiny CTAs, hard-to-read text and wonky-looking images. But all of that is about to change. Gmail recently announced that they will (finally!) support responsive … Continue reading How to Take Advantage of Gmail’s Support for Responsive Email Design
by Adam Fout Follow @bluesteeletxSeptember 29, 2016 Paying for a cheap website design is like paying for cheap brakes. It might work… For now. But it will likely fall apart right in front of you (and cause some damage along the way). It certainly will over time. Cheap brakes are cheap for a reason — … Continue reading 3 Reasons Why A Cheap Website Design Is a Bad Investment
by Maria WachalAugust 18, 2016 If you’re looking for a tool that can help build long-term customer relationships, there is nothing better than good old email. The opportunity to reach your audience in a place people visit everyday – their inboxes – lets you convert leads into happy customers and maintain engagement. The same is … Continue reading How to Design Visually Appealing Emails
by VerticalResponse Follow @VR4SmallBizSeptember 22, 2016 When it comes to design, font may be something you don’t really notice unless it’s glaringly bizarre or just very hard to read. However, font (the word for the combination of a given typeface, style, and size) is a surprisingly big deal to many people. A broad range of … Continue reading Email Design: Let’s Get Typographical
by Ben LabaySeptember 21, 2016 What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Problem is, discovering user motivations is one of those things that is much easier said than done. There are, however, research techniques that purport to … Continue reading Empathic Design: Mapping Your Brain, Brand, and Data
by Brandon Leibowitz Follow @seooptimizersSeptember 11, 2016 As an industry professional, you don’t need us to tell you that the web is in a constant state of evolution, nor does it take a genius to work out that if you’re to continue to flourish in this ever-changing climate, it pays to keep well informed of … Continue reading Top 5 Web Design Podcasts You Must Listen to in 2016
by Danielle HillSeptember 2, 2016 It’s important for B2B firms to have a polished, professional web design that tells the company’s story visually and helps them stand out from their competitors. However, if the B2B website design makes the four simple mistakes listed below, the design may harm the brand’s image rather than help it. … Continue reading 4 Simple Mistakes to Avoid in B2B Web Design
by Jenna Erickson Follow @gocodalAugust 31, 2016 Don’t confuse your “wants” with the “needs” of the user / client. As a designer, it can be very easy to form an opinion, and subsequently design a platform that looks great to you. Don’t forget: UX is all about the audience and the users of the application … Continue reading 4 Common UX Design Mistakes
