Kevin George — December 4, 2016 Follow @imkevin_monk— December 4, 2016 Preliminary preparations: It all begins with understanding the type of email to be sent. All types of emails can be segmented into 2 broad categories: a) Email Newsletter b) Product/Services promotional email. While promotional emails rely on images accompanied with a short description, email … Continue reading How to Design PSD for an Email Campaign
Jeremy Durant — November 30, 2016 Follow @BopDesignSD— November 30, 2016 A website is a great 24/7 sales tool. It’s a fantastic marketing means to generate leads, establish credibility, increase brand recognition, and build thought leadership – even after hours or when the salespeople are out. To maximize the ROI of a B2B website, it’s … Continue reading What Clients Want to See in Your Web Design
Al Gomez — November 28, 2016 — November 28, 2016 It’s never too early to try and take a peek at the future. After all, web design will play a HUGE role in the way people connect with each other and receive information. A lot has changed since the days of crowded homepages and colorful … Continue reading What the Future of Web Design Will Look Like
Jon-Mikel Bailey — November 26, 2016 Follow @jonmikelbailey— November 26, 2016 There is a psychology to web design that is often overlooked. We still hear clients talking more about what web design they like and not enough about what works. Personal preference is fine. It will factor into the design of a website. Your personal … Continue reading The Psychology of Web Design
James Mathewson — November 26, 2016 — November 26, 2016 If you only have resources for one SEO factor, choose design. That’s my answer to the one question I get most often in my job. And it shocks people. “You mean it’s not metadata?” Not even close. Google mostly ignores metadata. “What about links?” Well, … Continue reading Design: The Top SEO Ranking Factor
Shanon Marks — November 24, 2016 Follow @madebyshanon— November 24, 2016 In a world crunched for time, speed is the ultimate competitive advantage. It’s why a small, lean startup with little cash can compete with (and sometimes replace) established corporations with seemingly unlimited resources. Everyone is starting to realize this, yet examples of organizational drag … Continue reading Design Thinking Lets Corporations Compete With Startups
Martin deMartini — November 22, 2016 — November 22, 2016 It seems to be human nature to gravitate toward simplicity instead of complexity. Look at Google for example. When it came to market with its search site, it had a clean, white screen with one text entry box. Other search sites at the time, Infoseek, … Continue reading Product Design: Simple vs Simplicity
Zaid Ammari — November 18, 2016 Follow @ppcmasterminds— November 18, 2016 By now, everyone understand the importance of having a mobile-friendly website. More people are using mobile devices to access to Internet each passing day. As a result, these users can account for anywhere from 20 to 50 percent of a site’s total visitors. With … Continue reading 3 Mobile Friendly Website Design Tips You Should Avoid
Danielle Hill — November 15, 2016 — November 15, 2016 When B2B firms come to Bop Design for a new web design, it’s often because they don’t think their current website accurately positions their brand. If you are starting to wonder whether your firm’s website fits with your brand, it’s time for a serious evaluation. … Continue reading Does Your Web Design Fit with Your Brand?
A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
