Tag Archives: Deliver

How to Deliver Effective Feedback

J. Kevin McHugh — December 4, 2019 A huge part of your job as a leader is to help people grow and succeed. Delivering feedback — both positive and negative — is a critical part of employee growth, and sharing feedback in a way the resonates requires a good deal of self-awareness and skill. For … Continue reading How to Deliver Effective Feedback →

How to Deliver Bad News to Employees at an All-Hands Meeting

Employee Motivation

Karl Sakas — September 29, 2019 Follow @KarlSakas In trouble? Here’s how to deliver bad news at your next All-Hands meeting. If you need to discuss or deliver bad news at your agency, you should gather your employees for a live All-Hands meeting. But be careful—if you do it poorly, you’ll confuse people… or even … Continue reading How to Deliver Bad News to Employees at an All-Hands Meeting →

Martech can deliver personalized consumer experiences, but humans are still required

Marketing Technology

The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer relationship. April Mullen on March 11, 2019 In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name … Continue reading Martech can deliver personalized consumer experiences, but humans are still required →

How to Deliver a Better Partner Affiliate Program Experience

Affiliate Marketing

Amity Kapadia — February 4, 2019 Follow @amitykapadia — February 4, 2019 Tumisu / Pixabay Securing partners (and figuring out incentives) for your partner affiliate program are crucial first steps in building a successful partnership. However, maintaining and nurturing relationships as well as delivering the best experience possible can be more important aspects of your … Continue reading How to Deliver a Better Partner Affiliate Program Experience →

How to Increase the Willingness of Employees to Deliver

Employee Engagement

Darleen DeRosa — December 25, 2018 Follow @onpoint_llc — December 25, 2018 rawpixel / Pixabay Leaders often struggle to promote accountability within their teams specifically and across organizations more broadly. Even when poor performance clearly has a negative impact on a team’s culture, problems can be allowed to continue until they have serious consequences … Continue reading How to Increase the Willingness of Employees to Deliver →

Analysts agree: E-commerce sales set to deliver robust holiday retail growth

eCommerce

Deloitte forecasts up to a 22 percent increase in e-commerce sales, online sales are expected to reach $128 to $134 billion. Robin Kurzer on October 15, 2018 There is consensus among analysts that e-commerce will spur holiday retail sales growth this year. Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs … Continue reading Analysts agree: E-commerce sales set to deliver robust holiday retail growth →

How researching B2B influencers can deliver actionable intelligence

B2B Tools

Contributor Michael Brito details how to gather and utilize information to inform a successful influencer campaign. Michael Brito on June 18, 2018 In my last article, I talked about the opportunity that B2B brands have with influencer marketing, leveraging the 1:9:90 Model of Influence. The next step in this approach is to research and … Continue reading How researching B2B influencers can deliver actionable intelligence →

Case study: Digital out-of-home and mobile-location deliver offline success for REI

Digital Marketing Tools

Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits. Greg Sterling on April 10, 2018 At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with digital and mobile-location data is proving to be … Continue reading Case study: Digital out-of-home and mobile-location deliver offline success for REI →

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

Consumer Engagement

You don’t have to be Amazon, Facebook or Google to turn insights into actions. If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing →

SEO SWOT Analysis: Focus your efforts in areas that deliver results

SEO Checklist

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. Marcus Miller on November 30, 2017 When it comes to SEO, it can be hard to know where to start — and … Continue reading SEO SWOT Analysis: Focus your efforts in areas that deliver results →