Tag Archives: Deep

Deep Personalization: The Next Step In CRM Effectiveness

Deep Personalization: The Next Step In CRM Effectiveness by Pat Stroh , Op-Ed Contributor, July 21, 2017 Companies are striving to personalize their marketing. Personalizing the content, the timing, the channels, the contacts, the journeys and so forth. It’s effective and, indeed, necessary in a marketing environment increasingly dominated by always on digital channels. In … Continue reading Deep Personalization: The Next Step In CRM Effectiveness →

How Deep Work Has Transformed My Life As a Freelancer

Freelancing Tools

Mark Ellis — July 1, 2017 Follow @businessfiction — July 1, 2017 When Jason Fried decided to cut the workweek at his company from five days to four and continue to pay his employees the same salary, there were no doubt plenty of people questioning his sanity. How could any entrepreneur – no matter how … Continue reading How Deep Work Has Transformed My Life As a Freelancer →

A deep dive into online-to-in-store attribution

Marketing Attribution

Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns. Michael Della Penna on June 23, 2017 Connecting advertising to outcomes has increasingly become a key initiative for companies of all sizes. Over 50 percent of companies with 100+ employees … Continue reading A deep dive into online-to-in-store attribution →

Deep Focus: The Unheralded Skill of Digital Marketing Leaders

Digital Marketing Tools

Cameron Conaway — January 29, 2017 Follow @CameronConaway— January 29, 2017 Keeping up with changes in the digital marketing space can often feel like a job unto itself. Search engine algorithms are always evolving and new tools are continuously being developed (and being pitched to us by fellow marketers). The sheer pressure of keeping up … Continue reading Deep Focus: The Unheralded Skill of Digital Marketing Leaders →

Talent Planning: How Deep is Your Bench?

Talent Management

by Dave Schoenbeck June 22, 2016 Follow @daveschoenbeckJune 22, 2016 Whether you are running a small business or a business unit of a corporation, the odds are that you have been caught unprepared when a key employee moves on. The impact on your team’s productivity and your financial results are usually significant. The best antidote … Continue reading Talent Planning: How Deep is Your Bench? →

What Changed with Deep Linking on iOS 9.3

SEO Linking

by Ankit Saxena April 1, 2016April 1, 2016 Over the years, despite continuous design improvements, iOS apps have been treated largely as data silos and have been unable to use data outside of the confines of their sandboxes. However, with the emergence of iOS 9, Apple was able to reimagine the way information from within … Continue reading What Changed with Deep Linking on iOS 9.3 →

How-To Guide to Deep Dive Company Research

Business Process

Virginia FrancoSeptember 2, 2015 Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part because employers recognize that those who took the time to … Continue reading How-To Guide to Deep Dive Company Research →

Is Deep Linking The New Digital Marketing Battleground?

Search Engine Optimization

With the introduction of deep linking in iOS 9, Apple is taking on Google in mobile search. Columnist Alex Lirtsman takes a look at the new turf war. Alex Lirtsman on July 7, 2015 In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our … Continue reading Is Deep Linking The New Digital Marketing Battleground? →

Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps

Search Engine Optimization

The mobile search platform is adding a keyword-driven advertising program to break down the walls between users’ apps with relevant deep links. Ginny Marvin on March 24, 2015 Apps on our phones still live in their own little silos. We use one app, jump out and go on to the next and there is little … Continue reading Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps →

Google Rolling Out Search App Engagement Ads With Deep Linking

Ad Campaigns, Marketing Guide

Rolling out of beta this week, the search engagement ad is the latest in Google’s app promotion ad formats. Ginny Marvin on December 10, 2014 Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are … Continue reading Google Rolling Out Search App Engagement Ads With Deep Linking →